Product Marketing - Manager / Senior Manager
Massachusetts - Boston
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
We are in search of exceptional product marketing talent to help us promote highly scalable, true multitenant cloud solutions that are significantly impacting life sciences. Our focus is on customer satisfaction, employee success, and growth.
As the Product Marketing Manager, you will be responsible for driving all messaging and assets that support demand generation, field enablement, and customer marketing activity. This person will own and develop all qualitative and quantitative content and collaborate closely with global Marketing, Product Strategy, Product Management, Sales, and Professional Services to drive Veeva’s growth and our customer’s success.
What You'll Do
- Develop an annual marketing plan in collaboration with field marketing
- Create go-to-market programs for new offerings, market segments, and geographies
- Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
- Develop product messaging to be used across all media and customer engagement channels
- Empower sales to communicate our products effectively to prospective customers
- Lead global cross-functional launch and release marketing initiatives
- Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
- Build product awareness through PR, article placements, and social media
- Proactively identify customer success and bring those stories to life for use in marketing
- Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
- Create and maintain a library of sales tools, such as customer presentations and competitive materials
Requirements
- 5+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
- Prior enterprise software product marketing experience 3+ years for a manager; 5+ for sr. manager
- Able to work independently with little management oversight
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
- Strong presentation skills
- Ability to lead and influence across functions
- Fast learner, detail-oriented, and must enjoy dynamic work environments
- Proven ability to build relationships with other teams and across all levels
- Self-motivated, innovative, collaborative, creative, and analytical
- Strong project management skills with exceptional attention to detail
- Proven ability to excel in a dynamic environment
- Bachelor's degree
Nice to Have
- Success bringing innovative B2B offerings to market
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $75,000 - $175,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com. Apply
Job Profile
Basic life insurance Charitable giving Charitable giving program Company paid holidays Dental Dynamic environment Flexible PTO Growth potential Life Insurance Medical Medical, dental, vision, and basic life insurance Paid holidays PTO Remote-first company Retirement programs Vision Work anywhere Work From Home
Tasks- Build product awareness
- Create content
- Create go-to-market programs
- Develop marketing plan
- Develop product messaging
- Empower sales
- Lead marketing initiatives
- Maintain sales tools
- Project management
Analytical Attention to detail B2B Marketing Cloud Cloud Software Cloud solutions Collaboration Communication Content development Customer Engagement Customer Marketing Customer Satisfaction Customer Success Demand Generation Dynamic work environments Enterprise Software Excel Field enablement Go Life sciences Market strategy Media Messaging Organization PR Presentation Product Management Product Marketing Project Management Public Relations SaaS Sales Sales enablement Sales Tools Social media Software Solutions Strategy Thought Leadership
Experience5 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9