Marketing Automation Specialist

Hi, I'm Nick, Head of Marketing Ops! 

My team is seeking a highly motivated Marketing Operations Specialist to join our dynamic team. This role is pivotal in optimizing our marketing operations to enhance our SaaS product's reach and efficiency. The ideal candidate will have a robust background in Marketing Operations or Revenue Operations within the SaaS industry, demonstrating expertise in utilizing leading technologies and methodologies to drive marketing success.

Some things you’ll do

• Salesforce and Tech Stack Administration: Ensure seamless functionality across all platforms for optimal data flow and accessibility. This includes tools like Salesforce, Customer.io, Snowflake, Google Analytics, Airtable, Zapier and more!
• Campaign Development Support: Support the development and execution of marketing campaigns for CIO. Operationalize campaign creation, deployment, and management processes to ensure efficiency and effectiveness on behalf of our Growth and Demand Generation teams.
• Google Analytics Management: Own and manage all aspects of Google Analytics, including monitoring web tracking metrics like visitors, sessions, conversions, and SEO performance. Manage relationships with agencies regarding GA, Ads, and website optimization.
• Data Integrity and Process Improvement: Maintain rigorous data analysis and auditing practices to uphold data integrity. Implement and refine processes and integrations to improve overall marketing operational efficiency.
• Work Collaboratively with multiple teams: Collaborate closely with the sales, product, customer success, and other marketing teams to ensure marketing efforts support overall business objectives

What we’re looking for

• 2-4 years in Revenue Operations, Marketing Operations or Sales Operations (Ideally at a B2B SaaS company)
• 2+ years working in a fast-growing start-up environment where a growth mindset, adaptability and a drive for continuous improvement are valued.
• High Technological Proficiency in CRM and database management systems (e.g., Salesforce, Snowflake), integration architecture and process building.
• Experience in managing Google Analytics and other similar web analytics tools.
• Demonstrated capability in handling integrations, including APIs, webhooks, no-code automators (such as Zapier, Postman etc).
• Strong problem-solving skills with a history of using automation to address complex issues.
• Experience in data handling, including analytics, database management and SQL.
• Ability to independently manage projects and contribute to team goals while maintaining detailed documentation and adhering to internal project management methodologies.

Desired Attributes

• Highly self-motivated with a passion for software, automation, integration, and continuous learning.
• Exceptional organizational skills, with experience in project management methodologies and thorough documentation practices.
• A team-oriented mindset with the ability to work effectively under minimal supervision.

About Customer.io

Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,600 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

We are offering a starting salary of $80,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

Benefits at Customer.io include:

• Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 16 weeks paid parental leave (including adoption and foster care)
• 100% paid insurance premiums for you and your dependents
• 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
• $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
• $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
• $300/month co-working space rental reimbursement
• $2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
• $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
• One month sabbatical after five years at Customer.io
• We also have opportunities to meet in person with your peers throughout the year

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Join us!

Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!

How to apply

Apply at the link below and tell us why you're interested in the position! We plan to respond to all applicants with a status update about your application.

Here's what you can expect from our hiring process:

1. 30-minute video call with a Recruiter
2. 45-minute video call with the Hiring Manager
3. 1 week to complete a Project
4. Project Review Call with potential team members