Field Marketing Manager

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
As Field Marketing Manager, you will develop and execute integrated marketing plans to meet or exceed the North American revenue and retention goals. You will work closely with Sales, Market Strategists, and Product Marketing teams in a dynamic and rapidly growing business.

What You'll Do

• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
• Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
• Open to contributing new ideas campaigns and program approaches to break into new and competitive markets
• Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
• Work closely with sales teams to craft account-level marketing plans for top strategic accounts
• Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
• Manage relevant agencies and 3rd parties in the execution of programs
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
• Track and measure all marketing programs and optimize resources against objectives and budget

Requirements

• 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
• Ability to turn vision into strategy and a marketing plan
• Experience running demand gen campaigns and customer campaigns
• Integrated marketing program planning, execution, and reporting experience
• Proven ability to build relationships and collaborate with a number of stakeholders including …