Director of National Sales - Denver

Location(s):

United States of America

City/Cities:

Remote

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 1, 2025

Shift:

Job Description Summary:

The Director of National Sales, based in Colorado, is our lead call point for foodservice chains headquartered in the region. This individual will lead a highly collaborative cross functional account team by setting the vision for our most important strategic customer partnerships and cultivating a culture of mutual trust with both the team and the customers.   

 

This individual will create value for our customers by activating the Coca-Cola system around the Coca-Cola Customer Commitment value bundle, by driving innovation, and by leading the alignment process with the customer on a multi-year joint business plan.   The ideal candidate is an inclusive, inspiring leader who has broad cross functional leadership experience and can collaborate on highly complex opportunities that involve innovation, supply chain, distribution, marketing, finance and operations.  

 

The Director of National Sales will have full leadership accountability for the management and growth of a multi-category portfolio business plan across both dispensed and bottled beverage platforms. Working in tandem with an experienced marketing, finance, and operations team, they will both protect our base business through contract renewals and find new opportunities to deliver growth for our customers by creating custom, breakthrough initiatives that complement the customer’s own brand identity and strategic priorities. The Director will be committed to integrating themselves with our customers by building relationships based on trust and value delivered at all levels within the customers’ organizations.  

 

What You’ll Do for Us  

• Provide strategic thinking and leadership to craft a multi-year collaborative business plan which supports our customer’s and Coca-Cola’s growth and business objectives. Oversee short-term and long-term Beverage Strategy. 

• Activate The Coca-Cola Company System to develop and implement business solutions that meet our customer’s needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business. Creatively bringing customer solutions to life, pioneering end to end innovation.  

• Provide team with leadership, direction, and coaching to achieve work objectives and improve performance and skills. Develop and manage a joint scorecard to ensure the team is meeting expectations and delivering sustained results. 

• Practice continuous improvement, agile management practices and radical candor. 

• Build strategic relationships with C-Suite executives and key stakeholders as relevant to the needs of the total portfolio. Experience in and a passion for cultivating and navigating complex customer relationships is a must (broad and deep.) 

• Identify the appropriate tools and resources to support the strategic, operating, and personal needs of the partners’ business; align support with internal stakeholders including brand, innovation, and strategy teams  

• Identify the need for additional research and insights (consumer, customer, or channel) as appropriate 

• Enable work efforts of their team to ensure integration and completion of work against expectations (includes eliminating barriers, identifying capability building opportunities, best practice sharing, etc.).  

• The ideal candidate would be a fearless and effective networker inside and outside of the Coca-Cola system. 

• Strong communication and collaboration skills. 

 

Qualification & Requirements  

Education - MBA preferred or equivalent work experience. 

 

Experience - 7+ years’ experience in a consumer-packaged goods company, preferably in both customer management and marketing roles, additional Foodservice Channel experience preferred. 

CPG, Brand, Agency, Foodservice, Coca-Cola System, direct customer experience and people leadership are all relevant. 

 

Technical Skills Required:  

• Customer Focus: Making customers and their needs the primary focus of one's actions; developing and sustaining productive customer relationships; creating and executing plans and solutions in collaboration with the customer.  

• Strong Visioning, Strategic Thinking and Problem-Solving skills. 

• The ability to understand opportunities in a big-picture context, set priorities, and create a well-considered roadmap to reach the desired destination (e.g., innovative solutions, growing transactions, driving incidence, etc.) striving to become our customers’ best business partner. 

• Strategic & Specialized Marketing as determined by the customer/partner: i.e., Knowledge of and ability to apply traditional and digital media marketing, menu mix, international market activation, innovation, R&D 

• Trend Analysis: Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of marketing strategies and programs.  

 

Travel Requirements: Approximately 25%

Location: Denver, CO 

 

What We Can Do for You:  

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. 

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. 

 

Skills:

Account Management, Business Development, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales, Sales Management, Sales Process

Pay Range:

$141,000 - $165,200

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. Apply