Content Writer

 Job Requisition ID: 91040 

Location Designation: Fully Remote 

Group Benefit Solutions delivers comprehensive insurance and absence management solutions for mid-sized and large companies. Our work fosters a healthier, happier, and more secure workforce, contributing to New York Life’s legacy of being there when we’re needed most. Here, you'll design, implement, and support these solutions directly impacting employees’ lives. At our core, we provide financial security and peace of mind to people through our absence, accident, disability, voluntary benefits, and life insurance solutions. Click here to learn more about Group Benefits solutions.

Role Overview:

As part of the New York Life Group Benefit Solutions (NYL GBS) Marketing team this individual will develop B2B and B2C human-centered content and assets that deliver a positive experience for employers, their employees, and producers in alignment with marketing campaigns and overall business goals. This writer will engage internal clients and manage external and internal communication projects across multiple channels, with an emphasis on digital delivery, ensuring continuity in message and tone.

What You’ll Do:

• Apply industry / market knowledge and expertise (e.g., Life, Accident, Disability, Voluntary) to develop marketing content and assets for B2B and B2C audiences. This includes execution of writing, planning and review of other communications for same audiences (e.g., bundling, prioritization, rationalization, and channel selection) ensuring delivery of meaningful, easy to understand human-centered communications that are relevant and timely.
• Create digital marketing content and tools (e.g. email, web, social, click to chat, texting).
• Deliver unified voice and brand, message continuity and tone across all communications.
• Create new and reusable content and assets that enhance client and customer experience, build relationships/drive loyalty, and increase brand visibility, including but not limited to new solution and service enhancements, business updates, environmental (e.g., pandemic, natural disasters), regulatory information, emails, website, and other messaging as needed.
• Ongoing engagement with multiple matrix partners understanding needs, prioritizing deliverables, managing through execution, capturing and applying learnings.
• Evaluates communication performance and conducts retrospective reviews to understand drivers of successes and failures.
• Applies deep understanding of employer and employee journeys and personas, solutions, call-to-action, campaigns, and operational processes to rewrite and/or redesign service communications that enhance employer and employee experience, promote the New York Life brand, deepen employer and employee understanding and loyalty, remove friction points, drive desired outcomes, with a focus on operational efficiencies.
• Works closely with marketing compliance and legal to understand and negotiate copy revisions. Establishes quick, thoughtful work-around solutions as needed to secure approval while maintaining creative integrity.
• Write short- and long-form communications, manage legal and compliance approvals, and ensure delivery of relevant, timely content that aligns with business priorities.
• Collaborate with creative team in writing copy and proposing design ideas.
• Document all legal and compliance, and other internal reviews, on a continuing basis.
• Propose marketing concepts to cross-functional teams, strategy groups, marketing leadership, and operations partners and interact through content approval process.
• Proactively communicate creative or delivery/timeline challenges to internal clients and Manager.

What You’ll Bring:

• Bachelor’s degree in Communications, Marketing, or English preferred, and/or equivalent experience
• 5-7 years’ experience in writing and producing communications for B2B/C, including execution of marketing strategy, concept development, and presentation in the group industry (e.g. Life, Accident, Disability and Voluntary, etc).
• Experience writing for digital channels (web, social)
• Experience working with internal and external agencies, internal partners, and vendors.
• Strong interpersonal communication, oral and written, time management, planning, and negotiation skills.
• Demonstrated analytical competencies; ability to sort collected data and disseminate and apply to or redirect approach.
• Strong self-starter, proactive problem-solver, comfortable managing sometimes competing priorities in a rapidly changing, timeline-driven work environments.  
• Highly proficient with Adobe Creative Cloud and Microsoft Office applications.
• Critical thinker and creative problem solver, who exercises good judgment, resolves conflicting demands while balancing priorities with business objectives
• An understanding of production technologies
• Ability to see the big picture and connect disparate marketing initiatives into communication tactics and strategies.

Competencies: 

• Open communicator; excellent oral and written communication skills
• Ability to influence direction; build and leverage internal relationships
• Goal oriented and personally accountable; resourceful and self-directed and motivated
• Adaptable and flexible; open minded, innovative, and creative – seeks ‘out of box’ solutions
• Driven, compassionate and curious with superior taste, creative instincts, and cultural sensitivity
• A results-driven mindset with focus on organization, efficiencies, and problem solving
• Able to work under pressure and with ambiguity

It is recommended that all qualified candidates apply to this posting as soon as possible.  Residents of Colorado are hereby notified that the deadline to apply is 2 weeks from the Posting Date listed above.
 

#LI-KH1
#LI-HYBRID 
#LI-REMOTE

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Pay Transparency

Salary range: $82,500-$110,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications, and job location. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits 

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise 

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

​Job Requisition ID: 91040