VP Product Marketing

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.

Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.

We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

We are looking for a Vice President (VP) of Product Marketing to join our core Marketing team at Lumen. As a VP of Product Marketing, you will be responsible for planning, implementing, and managing our overall product marketing strategy. You will lead the team of marketers responsible for the messaging, packaging, and delivery of our products to market, and work closely with our product team to implement new product strategies and lead customer research. This position reports to the Vice President of Content and Storytelling.

Location

This is a fully remote position open to candidates based anywhere in the U.S.

The Main Responsibilities

• Product Campaign Strategy: Develop and execute marketing campaigns to grow sales and revenue for the product, including events, campaigns, etc.
• Product Collateral: Deliver datasheets, sales presentations, and Marketing BoM deliverables.
• Technical Marketing: Develop and execute a technical marketing strategy to drive usage and cross sell of products. 
• Customer Reference Architectures: Define deployment architectures that further technical proof and validation.
• Customer Incentive Strategy: Define program parameters of a customer incentive program and how investment funds to secure customers will be deployed.
•  Lumen.com CSA & Product Pages: Create and update content for external 1st party and 3rd party websites.
• Product Sales Content (By SFDC Stages):
  • Identification: Develop first meeting presentation content, including product value proposition, benefits, outcomes, etc.
  • Qualification: Create product fit validation content.
  • Solution Design: Develop technical architectures for common deployments.
  • Proposed: Provide boilerplate template proposals for Lumen product and service offers.
  • Won / Customer Onboarding: Manage Control Center onboarding and Customer Success onboarding.
• Establish and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers, to gather insights and drive product strategy.
• Oversee the creation of compelling product positioning, value propositions, and messaging that resonate with target audiences.
• Develop and implement data-driven marketing campaigns to drive product awareness, adoption, and revenue growth.
• Lead competitive analysis and market research efforts to identify trends, opportunities, and threats, and adjust strategies accordingly.

What We Look For in a Candidate

• Bachelor’s degree in business, Marketing, or a related area, Master’s preferred
• 15+ years of experience, with 10+ years in Product Marketing and Product Development.
• Extensive experience in the telecommunications industry, demonstrating a deep understanding of market dynamics, customer needs, and industry trends. 
• Experience developing Product Campaign Strategies and creating Product Collateral
• Experience developing and executing technical marketing strategies

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges
$207,022 - $276,030 in all states.

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.

Learn more about Lumen's:

• Benefits
• Bonus Structure

Requisition #: 336851

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page. Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.