Sr. Lead, Product Marketing

DIRECTV is seeking a highly strategic and experienced Senior Lead of Product Marketing to lead the transformation of our business processes and drive the execution of our marketing and product integrated operating plan. This critical role will be responsible for optimizing our resource allocation, managing our marketing capital budget, and ensuring our product and marketing roadmap maintains a competitive edge in the long term. The ideal candidate is a forward-thinking leader with a proven track record of driving business process improvement, developing and executing strategic plans, and managing complex budgets.

Here’s what you’ll do:

• Business Process Transformation: Lead the identification, design, and implementation of key business process improvements across the organization, focusing on efficiency, scalability, and alignment with our strategic objectives. This includes collaborating with cross-functional teams to map current processes, identify pain points, and develop innovative solutions.
• Integrated Operating Plan Management: Oversee the development, execution, and monitoring of the integrated marketing and product operating plan, ensuring alignment with overall company strategy and financial goals. This includes facilitating the planning process, tracking progress against key metrics, and making necessary adjustments to optimize performance.
• Marketing Capital Budget Management: Develop and manage the marketing capital budget, ensuring resources are allocated strategically to maximize ROI and support our long-term growth objectives. This involves working closely with marketing and finance leadership to prioritize investments, track spending, and report on performance.
• Strategic Roadmap Development: Collaborate with product and marketing leadership to develop and maintain a long-term product and marketing roadmap that anticipates market trends, addresses competitive challenges, and ensures our continued success. This requires a deep understanding of the market landscape, customer needs, and emerging technologies.
• Performance Measurement & Reporting: Establish and monitor key performance indicators (KPIs) to track the effectiveness of our marketing and product initiatives. Develop regular reports and presentations to communicate performance to senior leadership and stakeholders.
• Cross-Functional Collaboration: Build and maintain strong relationships with key stakeholders across the organization, including product, marketing, sales, finance, and technology teams.

What you’ll need to be successful:

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
• 5+ years of experience in strategic planning, business process improvement, and marketing/product management, with a proven track record of success.
• Deep understanding of marketing principles, product development, and financial management.
• Experience leading business process transformation initiatives and managing complex budgets.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable …