Senior Researcher, Public Service Recruitment Research

WHO WE ARE: At Fors Marsh, we take on issues that matter. We are a team of researchers, advisors, and communicators working together to shape the systems that shape our lives. We look at human behavior from all angles to design targeted solutions that influence decision-making and move people to action. We are committed to the problem, not just the project, and we are intentional about taking on work and forming partnerships that balance purpose, people, planet, and profit. We are a certified B Corporation, a Just employer, and a 2019-2024 Top Workplace. We hold ourselves accountable to the values that have always defined us. And those values drive us to be the best possible versions of ourselves-for each other, our communities, our clients, and the world.

WHO WE ARE LOOKING FOR: Fors Marsh is seeking a talented, passionate, self-motivated researcher with a strong mixed method research background to join our Public Service Recruitment Research team, in support of the U.S. Army Marketing and Advertising Program. The ideal candidate will possess a solid understanding of marketing and advertising research, strong data analysis skills, and excellent storytelling, communication, and presentation skills. Selected individuals will work in a senior research role providing research expertise and overseeing multiple research studies using various methodologies (e.g., surveys, focus groups, secondary data review, and analysis) and audiences (e.g., potential Army recruits and their influencers) to inform marketing and communication. Successful individuals in this role will thrive in a fast-paced deadline-driven and highly collaborative environment. Additionally, comfort with ambiguous and evolving nature of projects is a central component of this role.

Responsibilities include:

• Manage all phases of quantitative and qualitative research projects, including study design, questionnaire and/or discussion guide development, data analysis, and storytelling. Projects will span the domains of audience, environmental, brand, and campaign research.
• Analyze quantitative data using a variety of techniques including descriptive and inferential statistics, factor analysis, clustering, regression, etc.
• Synthesize research findings within and across studies to understand the underlying story and ultimately identify emerging trends and actionable insights.
• Create clear, compelling presentations that illustrate research findings, insights, and recommendations for a non-technical audience.
• Partner with internal and external operations teams, as well as advertising agency account teams on a day-to-day basis working under tight deadlines to fulfill requests.
• Maintain study documentation and contribute to continuous process improvement.
• Lead and direct partner engagement, project meetings, and presentations.
• Supervise …