Senior Regional Marketing Manager- Latin American (LATAM)

The Senior Regional Marketing Manager- Latin American (LATAM) is responsible for deploying and optimizing demand generation marketing programs across LATAM leveraging the full marketing mix to support Workiva’s revenue goals. As a member of the demand generation team, you will collaborate closely with your marketing peers to deliver strategic plans that support new logo acquisition and customer expansion across the region. This person will also work closely with our LATAM Sales team, Partner, and Customer Success teams to ensure the successful delivery of strategic go-to-market (GTM) strategies. The position will closely monitor and measure programs against key metrics, analyzing and reporting performance to Marketing and Sales leadership, along with optimization recommendations.

As Senior Regional Marketing Manager- LATAM, you are a versatile and resourceful strategic thinker capable of laying the foundation and seeing projects through to completion. You bring a strong focus on account-based marketing (ABM) programs, with the ability to develop and execute strategies to support account-based selling, plus ensure that existing accounts are positioned for further growth. Considering the regional focus, candidates must have business-level fluency in English, Portuguese, and Spanish.

What You'll Do:

• Own strategic vision, planning, and execution of LATAM regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth

• Deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing, and more by collaborating closely with key stakeholders to customize and deploy the LATAM GTM strategy that drives regional expansion

• Regularly communicate and gain buy-in from various key stakeholders to build a comprehensive marketing program roadmap for LATAM

• Collaborate closely with the Partner team to build joint marketing strategies that support the goals of individual partnerships and execute them in-region with and through our partners. Develop a clear understanding of the partner program and the nuances in working with tiered partners

• Work closely with the sales and inside sales teams to deliver customized pipeline generation programs

• Build a strategy for experiential marketing in LATAM. Manage execution of pipeline-generating virtual and in-person field events, such as roundtables, meetups, workshops, and executive dinners, ensuring successful completion within tight deadlines

• Identify opportunities to incorporate global brand and demand programs and drive scalability in regional demand generation efforts

• Track and manage the regional marketing budget, developing ROI and performance measurements for demand generation programs, reporting results to leadership, and making recommendations for improvement

• Create, execute, and monitor a comprehensive follow-up …