Senior Product Marketing Manager

HackerOne is the global leader in human-powered security, harnessing the creativity of the world’s largest community of security researchers with cutting-edge AI to protect your digital assets. The HackerOne Platform combines the expertise of our elite community and the most up-to-date vulnerability database to pinpoint critical security flaws across your attack surface. Our integrated solutions, including bug bounty, pentesting, code security audits, spot checks, and AI red teaming, ensure continuous vulnerability discovery and management throughout the software development lifecycle. Trusted by industry leaders such as Coinbase, General Motors, GitHub, Goldman Sachs, Hyatt, PayPal, and the U.S. Department of Defense, HackerOne was named a Best Workplace for Innovators by Fast Company in 2023 and a Most Loved Workplace for Young Professionals in 2024.

Senior Product Marketing Manager

Based remotely in the United States and United Kingdom

Are you passionate about bringing innovative SaaS products to the marketplace? Are you a strategic marketing leader who can message and position technology so that others can get excited too? HackerOne is looking for a Sr. Product Marketing Manager to drive strategic initiatives and collaborate on go-to-market and product strategies across the organization.

At HackerOne, Product Marketing is a highly strategic function where creativity and insight converge. Our team thrives on understanding the intricacies of how and why customers use our products, and we're looking for someone who shares this passion.

As a natural storyteller, you will excel in translating your deep product understanding into compelling positioning and content. Your impact will be felt across the entire customer lifecycle as you deliver targeted content, equip sales and customer success teams with compelling stories and talking points, and contribute to the evolution of our brand through impactful product launches

This position reports to our Vice President of Product Marketing and can be based anywhere within the United States or United Kingdom.

Your Journey at HackerOne 

• Product Launches: Lead successful product launches by owning the go-to-market strategy for new customer segments, including positioning, packaging, demand generation, internal enablement, etc.

• Messaging: Craft and implement a compelling customer-centric narrative that defines our product, value proposition, and competitive differentiation 

• Cross-functional Alignment: Partner with cross-functional teams to research, plan and implement go-to-market tactics that increase demand, revenue, and retention

• Enablement: Work collaboratively with Sales and Customer Success teams to deliver product and presentation training, convey competitive information, and drive customer acquisition and adoption goals

• Market Intelligence: Understand and stay abreast of the customer and competitive landscape and industry news to best influence our marketing strategy

Who you are  

• 5+ years of product marketing experience in B2B Enterprise SaaS is required, cybersecurity is a strong preference.

• Experience with information/cyber security products is required but you recognize the community we’re building at HackerOne. We’re open, collaborative and view security as an enabler for organizations that should be openly assessed. 

• Your exceptional influencing skills are very effective with executives, individual contributors, and industry analysts.

• You’re a driver and thrive on problem solving and collaborating cross-functionally (Product, Engineering, Sales, Services, Finance) to craft your POV with a bias towards action. 

• You are data-driven and analytical and use data to make informed decisions.

• Direct experience working through pricing and monetization strategies.

• Good understanding of public cloud platforms, including at least one of either: Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform (GCP).

• Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer meetings to analyst briefings.

• Outstanding verbal and written communication skills.

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We are a Circle Back Initiative Employer and commit to responding to every applicant.

We're committed to building a global team! For certain roles outside the United States, U.K., and the Netherlands, we partner with Remote.com as our Employer of Record (EOR).

Employment at HackerOne is contingent on a background check.

HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws.

This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.

For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.

HackerOne Values

HackerOne commits to maintaining a strong, inclusive culture built for our employees and our community of hackers. We are driven by our five core values. We recognize that our mission is bigger than us, and therefore act with integrity at all times. As a team, we believe that transparency builds trust so we default to disclosure in our communications. Each individual executes with excellence, creating an environment of greater alignment and greater autonomy. We win as a team and respect all people to empower everyone to learn from each other, innovate, and grow.