Senior Marketing Specialist - Sales Support - Remote (EST or CST)

TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.

As consumers’ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.

The Opportunity:

At TrueCar, the Senior Marketing Specialist is a key revenue driver for TrueCar Marketing Solutions (TCMS), working closely with Business Development Managers (BDMs) to identify, pitch, and close TCMS opportunities. While this is an individual contributor position, the BDMs ensure TCMS meetings are consistently driven through collaboration with the Senior Marketing Specialist.

This role blends digital marketing expertise and consultative sales skills, serving as a strategic marketing advisor to automotive dealers. You’ll be actively engaged throughout the entire sales cycle, from initial strategy and proposal development to pitch execution and ongoing campaign consultation.

While this is a remotely-based position, the ideal candidate will reside in the eastern or central U.S.

How You’ll Contribute to TrueCar’s Success:

• Partner with BDMs to proactively drive TCMS meetings, ensuring a steady pipeline of revenue opportunities.
• Conduct in-depth consultations with prospective dealers to assess their marketing needs and business objectives and be able to discuss strategies on the fly.
• Develop customized digital marketing strategies tailored to each dealer’s goals, leveraging TrueCar’s exclusive audience data.
• Create compelling, data-driven proposals and sales presentations to showcase the value of TCMS solutions.
• Act as a trusted marketing advisor, providing strategic recommendations on Email, Display, Social, and video campaigns.
• Work closely with internal teams (marketing, creative, analytics, dealer service, and dealer sales) to refine marketing solutions and improve execution.
• Provide training and support to clients, ensuring they fully leverage TrueCar’s marketing solutions for maximum ROI.
• Stay ahead of industry trends and best practices to continuously enhance strategy and drive results.

Your Expertise:

• Proven experience in automotive sales consulting, digital marketing, or agency account management, preferably in the automotive space.
• Strong understanding of digital marketing platforms (Google Ads, Meta, programmatic display, email marketing, etc.).
• Ability to analyze data and performance metrics to drive strategic recommendations.
• Exceptional communication and presentation skills, with the ability to articulate complex marketing solutions in a clear, compelling way.
• Strong collaborative mindset, with the ability to work cross-functionally and drive alignment with BDMs.
• Highly organized and proactive, with the ability to manage multiple client projects simultaneously.
• Willingness to travel up to 25% for in-person dealer meetings and events.

Base salary range: $106,000 - $130,000

Your TrueCar Experience

As a crew member, you’ll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space. 

You will receive excellent benefits that include but aren’t limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness stipend program, and a learning & development reimbursement program. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it. 

At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.

TrueCar does not accept unsolicited agency submissions.

If you are based in California, we encourage you to read this important information for California residents linked here.

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