Senior Marketing Manager, US - West/South
AMER
About Remote
Remote is solving global remote organizations’ biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out remote.com/how-it-works to learn more or if you’re interested in adding to the mission, scroll down to apply now.
Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.
All of our positions are fully remote. You do not have to relocate to join us!
What this job can offer you
- This is an exciting time to join Remote and make a personal difference in the global employment space as a Senior Regional Marketing Manager, US joining our Regional Marketing team.
What you bring
- 4+ years experience in field marketing, experience in high growth startups or scale-ups preferred
- Relevant B2B marketing experience with proven track-record in significant results on-demand generation and sales opportunity pipeline creation with a mix of marketing activities, aligned with sales
- Planning and executing regional marketing activities in the US - West or South territory
- Working on demand and lead generation activities to ensure measurable MQL and sales opportunity pipeline creation - with a strong focus on local events, webinars, direct mail, content syndication and more
- Deep understanding of modern marketing tactics and the ability to use them to create sustainable lead generation streams
- Aligning with the corporate marketing organization, sales, SDR and partnerships teams to help reach our core target audiences
- Working on multiple, simultaneous marketing programs that require both critical thinking as well as high-speed tactical execution
- Tracking KPIs, reporting and evaluating performance to continuously optimize marketing activities and maximize ROI
- Good understanding and experience from SaaS and IT/Fintech space is considered to be a plus
- Relevant B2B marketing experience within SaaS business with proven track record in driving significant results on demand generation and sales opportunity pipeline creation with a mix of marketing activities, aligned with sales
- Experience using marketing tech stack: Salesforce, Hubspot, Outreach
- Strong planning, organization and project management skills
- Proactive, self-starter approach to everything
- You have the growth mindset and agile is not just a buzzword for you
- Native in English. Spanish is a plus.
- Willingness to travel within the US for field events (at least once a quarter)
Key Responsibilities
- Adapt and develop the regional marketing strategy for local deployment to your assigned sub-territory. Ensure there is a coherent and clear marketing plan tailored to the US market overall towards the set target audiences
- Owner of the regional marketing plan across products and services aligned to commercial objectives, working hand in hand with our corporate marketing organization and local sales.
- Demand/lead generation activities to ensure measurable MQL and sales opportunity pipeline creation together with sales and key partners – content and digital performance marketing (working closely with central marketing), events (hosted and industry events) and outbound activities (Telemarketing etc.).
- Working on multiple, simultaneous marketing programs that require both critical thinking as well as high-speed tactical execution including ABM and wider demand generation.
- Working with customer success and customer solutions consultants on local case studies
- Tracking and analyzing KPIs, reporting and analyzing performance to find ways to develop your marketing activities’ effectiveness.
- Brand awareness creation and close collaboration with central communications/PR counterpart
Practicals
- You'll report to: Director of Regional Marketing, AMER
- Direct reports:
- Team: [Marketing] - [Field Marketing]
- Location: For this position we welcome everyone to apply.
- Start date: As soon as possible
Remote Compensation Philosophy
Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.
At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.
The base salary range for this full-time position is $91,800 to $154,950 USD. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.
At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis.
Application process
- Interview with recruiter
- Interview with future manager
- Interview with team members (no managers present)
- Bar Raiser Interview
- Prior employment verification check
Benefits
Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:- work from anywhere
- flexible paid time off
- flexible working hours (we are async)
- 16 weeks paid parental leave
- mental health support services
- stock options
- learning budget
- home office budget & IT equipment
- budget for local in-person social events or co-working spaces
How you’ll plan your day (and life)
We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.
You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.
If that sounds like something you want, apply now!
How to apply
- Please fill out the form below and upload your CV with a PDF format.
- We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.
- If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.
We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.
Please note we accept applications on an ongoing basis.
Job Profile
RestrictionsFully remote
Benefits/Perks16 weeks paid parental leave Above in-location rates Accommodations for interviews Base salary range Benefits Competitive benefits Competitive benefits in all locations Diversity and inclusion initiatives Employee growth Equity pay Exciting time to join Remote Fair equity pay Flexible working hours Fully remote Global compensation strategy Global talent-hiring Global team Internal mobility Learning Budget Local wealth to developing countries Mental health support Paid parental leave Pay equity Sense of belonging Stock options Work from Anywhere
Tasks- Develop regional marketing strategy
- Execute demand generation activities
- Lead generation
- Project management
- Reporting
- Track KPIs and optimize marketing activities
- Training
ABM Agile B2B B2B Marketing Belonging Benefits Collaboration Compliance Content Syndication Critical thinking Customer Success Demand Generation Digital performance marketing Direct Mail English Equity Field Marketing Fintech Global Payroll Hiring Home office budget Hubspot IT KPIs Lead Generation Learning budget Local events Marketing Marketing Activities Marketing Strategy Marketing tech stack Mental Health Support Operations Organization Outreach Ownership Partnerships Payroll Performance Marketing Pipeline creation PR Project Management Reporting Reports SaaS Sales Sales experience Salesforce Sales opportunity pipeline creation Sales Planning Spanish Strategy Taxes Training Webinars
Experience4 years
Education