Senior Marketing Manager, Field Enablement
Remote, United States
Voice of Field:
- Establish regular and formal feedback loops from the field on product performance, customer needs, global marketing assets, product training, and market trends.
- Analyze and present findings to the global marketing and product development teams to inform decision-making in the product and marketing lifecycles
Global Product & Commercial Training:
- Consult with portfolio marketing managers on product training programs to incorporate into their commercialization and launch plans.
- Coordinate with the global training and regional commercial teams to deliver product training sessions for sales teams to ensure they are well-equipped with the knowledge and tools needed to succeed.
Regional Activation:
- Collaborate with regional field teams to develop and incorporate regional activation plans that align with global marketing strategies for new product launches.
- Provide ongoing support to ensure successful matriculation of global sales and marketing assets into regional marketing plans and campaigns.
Sales/Internal Communications:
- Develop and manage internal communication strategies to keep sales teams informed about product updates, marketing campaigns, and other relevant information.
- Assist portfolio marketing and product teams in customer release notes and other communications to the regional teams regarding new and updated product launches.
Customer Success Database:
- Create, manage, and maintain a library of customer success stories and HEOR claims approved for external use, ensuring accurate and up-to-date information for both referrals and claims.
Minimum bachelor's degree in Business, Marketing, or a related field
7+ years of experience in sales enablement, marketing, or a related role.
Proven track record of successfully managing cross-functional projects.
Experience in project management, marketing campaign management, account-based marketing, and lead generation.
Experience in managing complex sales processes within the Digital, SaaS, or subscription B2B sector, with a strong focus on a consultative buyer journey.
Healthcare industry experience.
Excellent communication and interpersonal skills.
Strong analytical and problem-solving abilities.
Ability to work in a fast-paced, dynamic environment.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Application Deadline: April 30, 2025 ApplyJob Profile
Remote U.S. based US based only U.S. based positions only
Benefits/Perks401(k) Accident Insurance Cash bonuses Challenging careers Competitive benefits Competitive benefits package Competitive compensation Dental Disability Insurance Great work environment Life, disability, and accident insurance Life Insurance Medical Medical, Dental, Vision Paid Time Off Professional development Support Tuition reimbursement Vision
Tasks- Analyze findings
- Consult on training programs
- Coordinate training sessions
- Develop activation plans
- Development
- Establish feedback loops
- Maintain customer success database
- Manage internal communications
- Present findings
- Project management
- Provide ongoing support
Account Based Marketing Analytical B2B Commercialization Communication Communications Communication Strategies Consultative Selling Customer Success Healthcare Healthcare industry Healthcare Industry Knowledge Internal Communications Interpersonal IT Lead Generation Management Marketing Marketing campaign management Marketing strategies Problem-solving Product Development Product training Project Management Reimbursement SaaS Sales Sales enablement Sales Processes Teams Training Training Programs
Experience7 years
EducationAS Bachelor Bachelor's Bachelor's degree Bachelor's degree in Business Business Communications Degree Healthcare IT Marketing Project Management Related Field
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9