Senior Marketing Manager, Customer Marketing

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

We are seeking a Sr. Customer Marketing Manager that is autonomous, self-driven, and eager to drive continuous improvement of our customer marketing programs. This marketer will be the end-to-end owner of some of our largest marketing programs, that are created to serve multiple audiences.They will need to build compelling programs, pitch them to customers to drive adoption and secure access to their populations. The programs must also be members-first, and drive member enrollment and engagement with our Spring Health app, supporting our utilization goals, ultimately getting members into care.  

What you’ll be doing:

• Be a growth driver by collaborating with customer success, strategic account managers, and customers to develop and improve marketing programs. 
• Develop programs that serve unique populations and segments - from frontline to corporate populations; from finance to manufacturing industries - using all channels available
• Pitching your programs directly to our largest customers to drive adoption and secure access to communicate with non-enrolled populations.  Develop enablement materials that allow other Customer Success and Marketing partners to pitch effectively to drive impact across our customer portfolio.
• Drive a thoughtful, measurable marketing experimentation roadmap to improve your programs long-term; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health. Analyze and report out on results and recommendations for use across the team.
• Partner with stakeholders in Product and Engineering to automate and productize campaigns and programs to drive long-term scale.
• Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.

What success looks like in this role: 

• Acquire new Spring Health members via compelling D2C marketing motions 
• Build new and innovative B2B2C Marketing Programs to drive member acquisition
• Increase population access and penetration across our broad customer base

What we expect from you:

• 7+ years of marketing experience; experience in healthcare and/or employer benefits or in a B2B2C business is a plus
• Excellent writing, communication, and presentation skills
• A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Mixpanel/Hex, Salesforce) a plus 
• Ability to work autonomously; comfortable building end-to-end growth campaigns/assets in standard MarTech (e.g. Iterable/Braze, Wordpress, etc). 
• Strategic and innovative mindset with demonstrated ability to develop and execute on full funnel, omni-channel campaigns
• Exceptional project management skills, particularly in driving campaign and content production
• A passion for mental health with a key focus on always putting our members first
• Flexibility and adaptability when faced with ambiguity or change
• Exploratory mindset with passion for testing and learning to better enable marketing performance growth
• An ability to apply strong business judgment in high-stakes situations
• An obsession with detail
• A strong collaborator, ready to make an immediate impact
• Humble, hungry, and honest

The target base salary range for this position is $108,700 - $141,350, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. All benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available.
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.