Senior Marketing Campaign Manager

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking. 

We are seeking a talented and results-driven Marketing Campaign Manager to drive account based marketing campaigns and initiatives. As the Marketing Campaign Manager, you will be responsible for planning, executing, and measuring integrated marketing campaigns that drive targeted demand generation and customer engagement. The ideal candidate has a creative approach to account based marketing, experience marketing to the CxO, a proven track record of delivering successful campaigns and generating pipeline, and the ability to build a strong partnership with their Field counterparts. This role requires a deep understanding of ABM strategies, tactics and tools, as well as experience in B2B demand generation. The Marketing Campaign Manager will work closely with the marketing and sales teams to identify and target key accounts, create campaigns, and measure the success of marketing efforts.

What you’ll do:

• Develop and execute marketing strategies and campaigns to engage target accounts, including account identification, content creation, campaign execution, and measurement.
• Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels.
• Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads.
• Utilize marketing automation, CRM, and other tools to implement and track ABM campaigns, measure performance, and optimize efforts for continuous improvement.
• Conduct research and analysis to identify target accounts, assess their needs, pain points, and preferences, …