Senior Director, Retail Media Monetization

Company Description

We are a global network, with 71,000 people around the world, coming together to deliver end-to-end experience transformation. We integrate our services across Media, CXM and Creative while pushing the boundaries of transformation and sustainable growth for our brands, people and society.

Through innovation, we ensure the impact our clients need to drive growth, while also generating a positive effect in the industry.

Job Description

Location is flexible - opportunity to work remotely

Preference for Midwest talent.

The Digital Media Senior Director (Retail Media Monetization) will be the go-to Retail Media Network expert, leading strategic management of a retail media network (RMN) engagement as well as growth for New Stream Media. You will act as the central hub of collaboration and retail media expertise across several departments/resources including senior level colleagues at dentsu, leading decision making with an eye for driving profitable innovation on behalf of your RMN client. You will work directly with senior level business leaders at your RMN client, in an embedded team model. You will translate media-led strategies into actionable business insights for your Retail Media Network client. You will be responsible for monetization and go to market strategy, roadmap initiatives and planning for innovation, organizational ways of working design, and B2B2C strategy. You will contribute to New Stream Media product and solution development and business strategy. This is a position ideally for someone with experience in the Retail Media Network, eRetail, and/or consumer packaged goods segment. You will lead a team of direct reports and indirect reports (through a matrixed organization) and report into a VP.

New Stream Media is dentsu's specialty retail media practice that is purpose-built for retailers that are building, scaling, and managing retail media network (RMN) businesses. We are a services-based business that provide our RMN clients teams in media sales, account management, media planning and activation, audience strategy and analytics, creative, and billing. We are flexible in our operating models with clients – staffing embedded in-house teams as well as in strategic consultation. We are end-to-end experts from consulting through to activation and have been doing this work at scale longer than any other agency partner.

You will:

• Work with Retail Media Network client teams to identify and understand their needs, campaign performance, including planning and optimization.
• Lead the development and execution of market strategies for eRetail channels on high volume of accounts, larger scale client/Media programs.
• Own and manage monetization tools for your retail media network client like a rate card, margin tracking, and business case forecasting
• Develop strategic roadmaps and test plans, orchestrating across all functional groups to ensure holistic management and delivery
• Develop and deliver client-facing materials, such as presentations, Point of Views, business cases, and playbooks.
• Provide management and coaching of Managers and Analysts supporting your account and provide constructive feedback to aid in their growth. Oversee performance evaluations.
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights
• Support growth / sales efforts for New Stream Media
• Deliver consultative messaging (both written and verbal) to senior leaders in an articulate and strategic manner

Qualifications

• 10+ years experience within digital media agency function and/or digital media vendor/ad technology platform with a focus on eRetail, Retail Media Networks, or CPG
• Experience with B2B2C market dynamics in retail media
• Past proficiency within Paid Social Platforms (Facebook/Instagram Power Editor, Twitter, Pinterest, Snapchat, and LinkedIn Ads)
• Past proficiency within DSPs to run Video & Display (Google's DV360, MediaMath, Amazon DSP, Verizon/Oath, TTD)
• Ideal to have in-platform execution / working knowledge in Walmart Connect, Target's Roundel, Criteo, InstaCart, etc.
• Proficient user of digital ads trafficking tools (DCM and/or GAM)
• Proficient Excel (can perform complex functions)
• Digital media strategy and plan development
• Experience against several media buying strategies; self-service, managed buyer, partner negotiations
• Demonstrated collaborative approach to success through partnerships
• Ability to draw conclusions and create strategic recommendations based on data analysis and findings
• Client management, consultative selling skills, and the ability to interact at all levels of management, including the executive level, to advocate and influence direction
• Experience managing, developing and hiring talent

Additional Information

The anticipated salary range for this position is $136,000-$219,650. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.