Senior Associate, Relationship Marketing Strategist

Job Description:

Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

Job Description:

As Sr. Associate, Relationship Marketing Strategist you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals

In this remote opportunity, you report into the Director, Relationship Marketing Strategist. You will be helping to plan strategy across media and channels, developing and managing of campaigns that produce measurable return on investment and working across multiple vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech).

To be successful in this role you'll have a strong passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. You must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.

Key Responsibilities

• Build, develop, and deliver strategic omni-channel marketing plans.
• Act as a subject matter expert and be able to translate new technology - particularly in the areas of digital marketing and CRM - into new marketing ideas for the client.
• Show a strong understanding of differences in marketing to customers in different verticals and environments.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
• Write campaign briefs to hand off to creative and execution teams.
• Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics etc.), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
• Identify key data points and measurements to show the impact of our approach and strategy on the client's business.
• Benefits and Perks
• Work from home or from one of our many offices within the continental US
• Flexible Time Off
• Generous Medical, Dental and Vision Coverage
• 401k with company match
• 22 paid holidays
• Career development and learning opportunities
• Inclusive work culture and focus on DEI

Qualifications

• Bachelor's Degree required.
• 4+ years' experience in data-driven marketing – specifically CRM/ email / Online media / Offline media.
• Hands-on skills using data and research to guide decisions –proficiency in Excel and research tools a plus.
• Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint a plus.
• Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
• Ability to leverage business experience / acumen to identify new business and marketing opportunities.
• Salesforce Marketing Cloud or Braze experience is a plus
• Must have superior multi-tasking, networking, time management and inter-personal skills.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• 20-40% travel

Additional information

The anticipated salary range for this position is $68,000-$110,400. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-CP1 #LI-Remote #LI-Merkle

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