Senior Account Based Marketing Specialist

About Us

Since 2016, dbt Labs has been on a mission to help analysts create and disseminate organizational knowledge. dbt Labs pioneered the practice of analytics engineering, built the primary tool in the analytics engineering toolbox, and has been fortunate enough to see a fantastic community coalesce to help push the boundaries of the analytics engineering workflow. Today there are 30,000 companies using dbt every week, 100,000 dbt Community members, and over 4,100 dbt Cloud customers. You can learn more about our values here.  

dbt Labs is looking to hire a Senior Account-Based Marketing Specialist to play a pivotal role in the strategy, implementation, and optimization of our global ABM strategies targeting high-value accounts. In this role, you will work closely with sales, marketing, and customer success teams to identify key target accounts, build personalized marketing programs, and drive engagement to accelerate the sales pipeline and revenue growth.

In this role you can expect to:

• Design and execute ABM campaigns targeting enterprise and mid-market accounts. Collaborate with sales and leadership to define account selection criteria and align on goals and KPIs.
• Develop tailored, multi-channel marketing campaigns (paid media, direct mail, events, etc.) that address the specific needs and pain points of target accounts.
• Leverage data and insights to identify high-value accounts and decision-makers within those accounts. Work with sales teams to prioritize accounts based on potential revenue and strategic fit.
• Partner with sales, customer success, and product teams to develop and align messaging, content, and strategies that resonate with key stakeholders within target accounts.
• Drive engagement through targeted content, digital advertising, and personalized outreach to move accounts through the sales funnel. Optimize campaigns based on performance and lead conversion rates.
• Monitor the performance of ABM campaigns using metrics like engagement, pipeline growth, and ROI. Provide actionable insights and recommendations for optimization to senior leadership and the sales team.
• Utilize and optimize ABM and CRM platforms (e.g., HubSpot, Salesforce, Demandbase, Terminus, 6sense) to execute and measure campaigns. Stay up to date with the latest ABM tools and best practices.
• Collaborate with content marketing teams to create high-quality, targeted content (eBooks, case studies, whitepapers, webinars, etc.) that drives engagement and resonates with target accounts.
• Manage and allocate ABM budgets effectively to ensure maximum ROI for campaigns.

You are a good fit if you have:

• 5+ years of experience in B2B Account-Based Marketing, preferably within a SaaS or technology company
• A proven track record of executing successful ABM strategies that generate pipeline, drive revenue, and improve account engagement
• A strong ability to think strategically while executing tactical, hands-on campaigns. Demonstrated success in creating and scaling ABM programs
• Advanced analytical skills, with experience in using data to drive decisions, optimize campaigns, and demonstrate the impact of ABM programs on revenue growth
• A deep understanding of sales cycles and the ability to collaborate effectively with sales teams to align marketing efforts with sales objectives
• Proficiency with ABM platforms (e.g., Terminus, Demandbase, 6sense) and marketing automation tools (e.g., HubSpot, Marketo) as well as CRM platforms (e.g., Salesforce).
• Experience with content creation for ABM campaigns, including emails, landing pages, and personalized outreach strategies
• Excellent written and verbal communication skills
• Solid organizational and project management skills with the ability to handle multiple campaigns simultaneously

Compensation & Benefits

• Salary: $110,000-$129,000
• Equity Stake
• Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave, wellness stipend and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package
• Benefits - dbt Labs offers:
  • Unlimited vacation (and yes we use it!)
  • 401k w/3% guaranteed contribution
  • Excellent healthcare
  • Paid Parental Leave
  • Wellness stipend
  • Home office stipend, and more!

*Equity or comparable benefits may be offered depending on the legal limitations

What to expect in the hiring process (all video interviews unless accommodations are needed):

1. Interview with Talent Acquisition Partner
2. Interview with Hiring Manager
3. Project
4. Team Interviews

Who we are

At dbt Labs, we have developed strong opinions on how companies should practice analytics.

Specifically, we believe that:

• Code-based transformations offer unmatched flexibility and transparency across various “multi-player” development to power everyone in the organization to collaborate on a common language
• Data analysts should adopt similar practices and tools to software developers
• Critical analytics infrastructure should be controlled by its users as open source software
• Analytic code itself — not just analytics tools — will increasingly be open source

It turns out that a lot of other people believe this too! Today, there are 30,000 companies using dbt every week, 100,000 dbt Community members, and 4,100 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. dbt is synonymous with the practice of analytics engineering, defining an entire industry. We’re backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. 

dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns.  If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at recruiting@dbtlabs.com if you need assistance or an accommodation. 

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page here. 

dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.

 

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