FreshRemote.Work

Sales Representative Germany

Fully Remote

Recruiting Briefing: Freelance Sales Representative Germany


1. Recruiting Situation

Status: Newly created position to expand Maxima LEDs presence in Germany.

Previous Measures: A previous freelancer was engaged but was unsuccessful. The company is now using a targeted headhunting approach.

Challenges:

  • Limited budget makes it difficult to attract highly experienced candidates.

  • Combination of B2B sales expertise with industry knowledge (photo/video) is essential.

  • High expectations for rapid market development and revenue generation.

  • Need for a self-motivated individual who can work independently with minimal supervision.

Contract Model: Freelance contract, initially for 6-12 months.

Compensation:

  • Fixed Salary: EUR 4.000/month (negotiable)

  • Commission: 20% on invoiced sales

  • On-Target Earnings (OTE): Up to EUR 70,000/year

  • Termination: Option to exit after one month at no cost if no suitable candidates are found.

Location and Work Model: Remote within Germany, with occasional travel.

Travel Requirements:

  • Initially, approximately twice per month for meetings with potential partners.

  • Travel expected mainly within key target regions.

  • Candidate must have a professional home-office setup.

Language Requirements: Native German and Business English.

Company and Market Position:

  • Maxima LED produces high-quality, integrated LED lighting solutions for professional photographers and videographers.

  • Unique selling point: Unlike competitors (e.g. Aputure, Nanlite, ARRI), Maxima integrates the power unit into the light, eliminating the need for an external generator.

  • Competitors mainly rely on traditional lighting models, while Maxima offers a more flexible, all-in-one solution.

  • Strong reseller network established in Italy and Spain; Germany is an untapped market.


2. Candidate Requirements

Responsibilities:

  • Initiating Demand with Marketing Support:

  • Develop marketing campaigns to drive demand in Germany (content provided by the Italian marketing team).

  • Engage in promotional efforts such as influencer collaborations, video content, and social media campaigns.

  • Building a Reseller Network:

  • Identify, select, and establish partnerships with key resellers/distributors.

  • Focus on strategic partners who actively promote and stock Maxima LED products.

  • Potential reseller categories: equipment rental businesses, photo and video gear retailers, and established distributors.

  • Key target regions: Munich/Stuttgart, NRW (Cologne/Düsseldorf), Hamburg, Berlin.

  • Resellers should commit to an initial stock purchase (e.g. 10+ units) to demonstrate engagement.

  • Finding Maxima Ambassadors:

  • Identify leading German-speaking photographers/videographers to represent Maxima.

  • Work with ambassadors to create promotional content and showcase product benefits.

  • Sales Management and Deal Closing:

  • Ensure resellers follow up on leads and process them efficiently.

  • Close direct deals where Maxima is involved.

  • Achieve the first-year revenue target of EUR 100K (approx. 40 units at EUR 2.500 each).

  • Tracking and Reporting:

  • Use Meta Dashboard and Pipedrive for performance monitoring.

  • Provide structured reports on progress and sales forecasts.

Technical Qualifications and Experience:

  • Minimum 2 years of B2B sales experience.

  • Experience in the photo/video industry or strong industry knowledge.

  • Proven track record in sales and market expansion.

  • Experience in reseller/channel sales models.

  • Existing network in the industry is highly desirable.

  • Proficiency in CRM (e.g. Pipedrive) and social media monitoring (Meta Dashboard).

  • Strong understanding of sales cycles in the industry.

Key Soft Skills and Cultural Fit:

  • High self-motivation and ability to work independently.

  • Strong negotiation and persuasion skills.

  • Goal- and revenue-driven approach.

  • Excellent communication skills in German (native) and English (business level).

  • Integrity and accountability are critical.

  • Ability to manage multiple stakeholders and drive engagement.

Red Flags:

  • Lack of native German language proficiency.

  • No relevant industry knowledge or unproven sales experience.

  • Unwillingness to accept a performance-based compensation model.

  • Lack of integrity or exaggerated claims about abilities.

  • Reliance solely on team-based sales targets without individual contributions.

Reasons for Previous Rejections/Challenges:

  • Lack of industry knowledge.

  • Insufficient sales experience or no established reseller network.

  • Salary expectations misaligned with budget.

  • Lack of initiative or inability to work independently.

Development Opportunities:

  • Potential for full-time employment upon strong performance.

  • Opportunity to expand responsibilities to other countries.

  • Increased earning potential with successful market expansion.

Apply

Job Profile

Restrictions

Occasional travel required Remote within Germany

Benefits/Perks

Flexible schedule Freelance contract Negotiable commission Remote work

Tasks
  • Build reseller network
  • Close deals
  • Develop marketing campaigns
  • Identify ambassadors
  • Track and report sales
Skills

B2B Sales CRM Marketing campaign development Negotiation Persuasion Photo/Video Industry Knowledge Pipedrive Reseller/Channel Sales Sales Management Social Media Monitoring

Experience

2 years

Timezones

UTC+1