Sales Development Representative

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

We’re looking for master relationship builders and relentless go-getters to bring in the next great customers for SwagUp—an end-to-end merchandising and swag management platform. While SwagUp continues to be the eCommerce name, it is now powered by BDA, a 40-year-tenured industry leader with limitless opportunities. With the right SDR team in place, the potential for growth is boundless—and we want driven self-starters to help us take it to the next level.

• At our core, we believe swag is incredibly impactful but underutilized due to the friction involved in buying and distributing it. SwagUp simplifies branded merchandise management, empowering organizations to create meaningful connections.

As an SDR, you will be the first point of contact for potential customers, making a lasting impression. Your role is to research prospects, identify key decision-makers, and develop relationships that drive business forward. You’ll own the hunt, creatively engaging with prospects and adapting your pitch to capture their attention.

A quick snapshot of who we are looking for:
•    Thrives as a self-starter—we’ll give you the tools, but you own the execution
•    Is scrappy and resourceful, figuring out how to break through to decision-makers
•    Is tech-savvy, comfortable using Gong, Salesforce, email campaigns, and A/B testing
•    Understands business models quickly and adapts their messaging accordingly
•    Has proven success in lead generation that resulted in closed business
•    Can turn a “no” into a “yes” through persistence and strategic follow-up
•    Is fearless in outreach, confident in engaging across multiple channels

With the backing of BDA’s industry expertise and resources, SwagUp is poised for rapid expansion—and we want high-energy SDRs who are ready to build the future of this platform. If you’re ready to join a team that rewards hustle, creativity, and results, we’d love to hear from you!

DUTIES AND RESPONSIBILITIES

• Manage open-lead list and relentlessly engage and follow up to move prospects forward
• Build lists and reach out to net new companies that match our ICP through various channels
• Curiosity to research prospects to speak their language and help them uncover value
• Continuously develop your messaging to break through with prospects
• Build the type of relationships with prospects that lead to wedding invites and weekend texts
• Insatiable curiosity to quickly learn (about sales methods, our customers, their problems, our platform)
• Analytical, able to slice and dice data and reports to understand if we are winning and how to improve
• No ego, play for the front of the jersey, not the back
• Willingness to put yourself out there on social media, such as LinkedIn
• Not afraid to pick up the phone and call people
• Desire to be a top sales or marketing professional
• A passion to help customers solve their problems through our solution
• Experiment and learn new ways to become more effective, such as through technology

KEY SKILLS & QUALIFICATIONS

Sales & Prospecting

• Proven success in identifying and qualifying leads that convert into new business
• Experience researching companies to identify the right decision-makers before outreach
• Ability to turn a "no" into a "yes" through persistence, strategic follow-up, and value-driven engagement
• Strong A/B testing skills to refine outreach messaging for higher conversion rates
• Proficiency in email campaigns, outbound sales strategies, and pipeline development

Self-starter & Ownership Mindset

•  Ability to work autonomously and take initiative without constant direction
• Comfortable being the sole contributor in a role, with access to leadership for guidance
• Scrappy, resourceful, and able to figure things out with minimal hand-holding
• Proactively seeks out new opportunities and creative ways to generate leads

Technology & Sales Tools Proficiency

•  Experience using Gong for call analysis and sales optimization
• Proficiency in Salesforce for tracking and managing leads and pipeline
• Comfortable leveraging automation tools and data insights to improve outreach effectiveness

Strategic & Adaptable Communication

• Strong ability to tailor messaging to different audiences and industries
• Quick grasp of business models and how to position solutions effectively
• Excellent written and verbal communication skills to capture attention and drive engagement
• Confident in reaching out via multiple channels (email, LinkedIn, cold calls, etc.

Results-driven & Resiliant

• Track record of achieving or exceeding lead generation and conversion targets
• Resilient in handling rejection and adjusting strategies for better outcomes
• Thrives in a fast-paced, goal-oriented environment

HIGHLY DESIRED EXPERIENCES:

• Started a business or sold at some point (size doesn’t matter; it’s about being Entrepreneurial)
• History of winning in competitive settings
• Endless curiosity for business, industries, products, and selling
• An insatiable desire to reach their potential
• An admiration for the unglamorous work that leads to success

WHAT’S IN IT FOR YOU:

• Partnership with the Founder of SwagUp and also our sales and marketing leadership 
• The basic sales skills to go and do anything
• Full Autonomy and a career path to adventure into
• Opportunities to progress into more senior sales or marketing roles
• The Industry’s only End to End Swag Management Platform that is powered by BDA with big plans to grow
• Health benefits and 401k

 

We are pleased to share the base salary range for this position is $50,000 to $60,000, with additional commission incentives. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation. 

BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

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