Regional Marketing Specialist

Guild Mortgage Company, closing loans and opening doors since 1960. As a mortgage banking firm, we are dedicated to serving the homeowner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.

Position Summary:

The Regional Marketing Specialist plays an important role in the organization by performing a number of activities related to the company’s state-level marketing functions.  The role is primarily responsible, under general to intermittent supervision, for developing customized marketing strategies and advertising materials, providing public relations support as well as compliance assistance to the branches in his or her assigned geographical area, with an emphasis on increasing company market share and brand recognition.

Essential Functions:

• Work one-on-one with loan officers and their referral partners to develop, implement, and manage customized marketing and advertising initiatives, including, but not limited to, presentations, drip campaigns, and paid advertising encompassing digital, print, and radio.
• Ensure that all marketing efforts are cohesive, compliant, meet corporate guidelines, and align with overall business strategies; ensure outputs are of a high standard, respond to the needs of the target audience, and are delivered within agreed budget and timelines.
• Develop ways to measure the success of various marketing initiatives and provide metrics accordingly.
• Spearhead organization’s regional social responsibility efforts; develop and manage non-profit/community involvement budget, centralize and direct strategic focus of initiatives, and work to ensure the success of all programs.
• Organize strategic local marketing and/or community outreach events; manage event budgets, select and direct vendors, and provide day-of event assistance as needed.
• Collaborate with Regional Marketing Coordinator(s) on the onboarding and training of new loan officers within the assigned geographical area(s).
• Build on existing and develop new relationships with media, key decision makers, member organizations, vendors, and others.
• Provide knowledge support to the sales team as needed; act as an internal key point-of-contact for loan officers who have questions regarding compliance or corporate standards.
• Work to enrich the company’s position within the public eye on a state-level.
• Assist loan officers with the use of marketing systems as needed.
• Develop state-wide internal communication materials as needed.
• Work on special projects and assignments from the Regional Manager.
• Perform other duties as assigned.

Qualifications:

• Bachelor’s degree in Communications, Sales/Marketing, or related field, along with a minimum of 1-2 years total experience in marketing/communications-related role(s).
• Prior experience in real estate or the mortgage industry strongly preferred.
• Prior experience using CRM software.
• Familiar with foundational SEO strategies and techniques as well as various social media platforms.
• Proficiency with data entry, Adobe Photoshop, Microsoft Word, Excel, and PowerPoint required.
• Passionate about delivering excellence in customer service within a team environment.
• Ability to effectively represent the company to outside parties.
• Effective writing and presentation skills.
• Excellent verbal and communication skills required.
• Ability to organize and manage multiple priorities simultaneously.
• Self motivated with a strong attention to detail.

Supervision:

• General to intermittent supervision of work, depending on experience
• Apply sound judgment in execution of core job responsibilities
• Works with internal and external stakeholders

Requirements:

• Physical: Work is primarily sedentary; occasionally walks and/or stands. Must have a valid license to drive to local branch offices.

• Manual Dexterity:  Frequent use of computer keyboard and mouse.

• Audio/Visual:  Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation. Regularly required to accurately perceive, distinguish and interpret information received visually and through audio; e.g., words, numbers and other data broadcasted aloud/viewed on a screen, as well as print and other media.
• Environmental:  Office environment – no substantial exposure to adverse environmental conditions.

Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.

Guild Mortgage Company is an Equal Opportunity Employer.

Compensation at Guild is influenced by a wide array of factors including but not limited to local and federal minimum wage requirements, education, level of experience, and applicant’s geographical location.