Product Marketing Manager

We’re UserTesting, a leader in experience research and insights; we believe the path to human understanding and great experiences start with a shared understanding—seeing and hearing how another person engages with the world around them and taking in their perspective. Working at UserTesting, you will be empowered to help organizations discover the human side of business–transforming how they work, collaborate, innovate, and bring new products and experiences to market. This is what inspires us, and it’s how we enable companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human.

A trusted company by top brands for 15+ years, UserTesting, recently merged with UserZoom, has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies. Joining our team means being part of a passionate group focused on transforming how companies learn from and understand their customers. Come join us and help us build the engine for human understanding.

About the team

At UserTesting, the product marketing team is responsible for driving revenue growth and product adoption through close collaboration with GTM and product teams. We specialize in messaging and positioning, market and competitive analysis, content creation, and go-to-market planning, to ensure our products resonate with target audiences. With a focus on data-driven decision-making and continuous optimization, we play a pivotal role in positioning our solutions as market leaders and supporting the overall growth objectives of the company.

The Opportunity

The Product Marketing Manager will work collaboratively with the Product, Corporate Marketing, Sales, Enablement, and Customer Success to to bring new products to market, with a focus on delivering customer value.

• Develop go-to-market plans for new product releases, coordinating with cross-functional team members across the organization. 
• Partner with the Enablement team to ensure the field teams can clearly articulate the value of our solutions to both buyers and existing customers; develop internal tools and external collateral and teach them how and when to use it. 
• Develop product positioning and messaging that resonate with our target buyer personas.
• Partner with cross-functional teams to help create messaging and content for sales plays and initiatives
• Understand the competitive landscape to craft differentiated messaging and enablement.
• Create and maintain internal- and external-facing content around a specific product domain, including preparing presentations for customer conferences, sales initiatives, 

Required Skills/Abilities:

• Ability to …