Product Marketing Manager

Description

About Us:

ReviveHealth is a U.S. based, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re a part of a high-performance team that has reinvented the health care experience and is driving the adoption of next generation virtual care. Our mission is to provide individuals with personalized direct access to comprehensive care, including urgent and primary care, pharmacy, mental health and more. Our vision is to deliver a service model that responds to an individual’s circumstances, capabilities, and preferences. Our model emphasizes relationships and meaningful interactions focused on motivation, engagement, empowerment, conviction, and resilience.

Job Description:

We're seeking a Product Marketing Manager to drive the execution of our product marketing initiatives. Reporting to the Senior Director Marketing, this role will focus on creating compelling product narratives, developing sales enablement materials, and executing go-to-market strategies for our virtual care platform.  

This is a REMOTE position.

Duties:

Product Launch Execution

•  Execute product launch plans in partnership with cross-functional teams 
• Create product launch materials including sales decks, one-pagers, and customer-facing collateral 
• Develop product messaging and positioning documents 
• Track and report on launch metrics and success criteria 
• Support launch communication plans across channels 

Sales Enablement Support

• Create and maintain sales enablement materials 
• Develop product battlecards and competitive analyses 
• Write customer case studies and success stories 
• Build and update sales presentation decks 
• Support sales training on new features and capabilities 

Product Marketing Content

• Write product descriptions and feature announcements 
• Create content for product pages and marketing materials 
• Develop product-focused blog posts and thought leadership content 
• Draft product newsletters and customer communications 
• Maintain product marketing content library 

Market & Customer Research

• Support competitive analysis and market research projects 
• Gather and synthesize customer feedback and insights 
• Monitor industry trends and market developments 
• Contribute to customer persona development 
• Track competitor activities and offerings 

Cross-functional Collaboration

• Work closely with Product team to understand roadmap and features 
• Partner with Content team on product storytelling 
• Coordinate with Customer Marketing on member communications 
• Support Customer Success with product education materials 
• Align with Sales on customer feedback and needs 

Why Join Us?

• Impact: Contribute to shaping the member experience and lead management strategy for a rapidly growing company committed to innovation and care.
• Growth: Be part of a dynamic team with opportunities for professional development and career advancement.
• Culture: Join a supportive, collaborative, and mission-driven organization that values diversity and inclusion.

Requirements

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field  
• 3-5 years of product marketing experience 
• Strong writing and content creation skills 
• Experience with sales enablement and customer-facing materials 
• Project management capabilities 

Desired Skills & Attributes

• Healthcare or health tech industry experience 
• B2B2C product marketing background 
• Understanding of virtual care/telehealth market 
• Experience with both B2B and B2C audiences 
• Strong analytical and problem-solving skills 
• Excellent presentation and communication abilities 

Key Competencies 

• Content creation and copywriting 
• Project management 
• Cross-functional collaboration 
• Customer empathy 
• Attention to detail 
• Time management 
• Presentation skills