FreshRemote.Work

Platform Director, Product Marketing

US - Remote

At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.

As a Principal Platform Product Marketing Director, you lead a cross-functional team of marketers for our B2B-focused market segment. Together, this team is accountable for using market and customer research to shape how we position our solutions in the marketplace and lead the development and implementation of the integrated GTM plan for our Platform offering.

The Principal Product Marketing Director for the platform will have the opportunity to lead highly effective B2B acquisition and growth strategies for Skillsoft. You will have access to market, customer, and product inputs and develop go-to-market plans that significantly impact our market share. In this role you will develop and lead the implantation of the integrated launch and Marketing plan, including the development of the value proposition, awareness generation, demand generation, sale enablement, etc.

Responsibilities

  • Deliver compelling product positioning messaging to our target audience across multiple channels, differentiating our products from the competition
  • Market Differentiation: Collaborate with Product Management, Sales Leaders, Customer Success, and other stakeholders to refine our industry narrative and the depth of capabilities, solutions, and partnerships
  • Go-to-Market Strategy: Drive the development and execution of a strategic marketing plan and tactics focused on the enterprise Platform buyer, a high-growth segment, including the launch of strategic new solutions 
  • Price and Packaging Modeling: Influence packaging and pricing strategies for our products
  • In this role, you'll have the tools and resources to understand our products and use cases, and be responsible for increased new business and high customer retention rates you’ll influence strategy and KPI targets

Here’s What We Are Searching For:

Skills & Qualification Requirements

  • Ability to think strategically about product differentiation, pricing models, and competitive pressures
  • Highly motivated about identifying and building profitable market driven business opportunities to help drive revenue

Qualification Requirements

  • Typically requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years’ experience; or equivalent experience
  • 10+ years of experience successfully implementing global B2B SaaS solution marketing plans across direct sales channels for SaaS products with bachelor’s degree in marketing or related business discipline
  • Experience in a multi-BU company model
  • Expertise in synthesizing customer, product, and marketing data to make recommendations
  • Strong interpersonal skills with ability to effectively present and sell information both internally and externally
  • Experience collaborating and driving results within a matrixed international marketing organization and comfortable delivering in a lean, cross-functional team with ambiguity
  • Polished communication and executive presentation experience delivering confident, concise briefings to sales and product leadership
  • Ability to travel up to 20-25%

Desired Requirements

  • MBA and / or Product Marketing Certifications
  • Integrated Marketing expertise, have globally launched products

Target base salary range for this job requisition is anticipated to be approximately $158,700 - $225,000 annualized.

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.

MORE ABOUT SKILLSOFT:

Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.

Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.

Thank you for taking the time to learn more about us. 
If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies.  All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature.  No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

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Job Profile

Regions

North America

Countries

United States

Restrictions

Fully remote

Benefits/Perks

Dental Enterprise benefits Fully remote Medical Paid Time Off Transformative learning experiences Vision

Tasks
  • Build profitable market opportunities
  • Collaborate with stakeholders
  • Create awareness and demand
  • Deliver executive briefings
  • Develop go-to-market plans
  • Develop strategic marketing plans
  • Develop value propositions
  • Drive market differentiation
  • Enable sales
  • Implement launch strategies
  • Influence pricing strategies
  • Launch new solutions
  • Lead cross-functional marketing team
  • Manage international marketing efforts
  • Product management
  • Shape product positioning
  • Synthesize customer and market data
Skills

Access Ambiguity management Awareness generation B2B B2B Marketing B2B SaaS Briefing Business Development Channel Marketing Communication Competitive Strategy Compliance Cross-functional Collaboration Customer insights Customer Retention Customer Success Data analysis Demand Creation Demand Generation Digital Transformation Executive presentation Global product launch Go-To-Market Strategy Growth Strategies High-growth segment Integrated Marketing International marketing Interpersonal IT Launch strategies Leadership Leadership Development Lean team management Management Market Analysis Market differentiation Marketing Marketing certifications Marketing data synthesis Market Positioning Market Research Market Segmentation Market Share Growth Market strategy Messaging Organization Partnership development Presentation Pricing influence Pricing models Pricing strategy Product Differentiation Product Management Product Marketing Research SaaS SaaS solutions Sales Sales enablement Sales Support Solution marketing Solution positioning Stakeholder engagement Strategic planning Targeted marketing Training Travel Management Value proposition development

Experience

12 years

Education

Bachelor's degree Business Equivalent Equivalent experience IT Master's degree MBA Ph.D.

Certifications

Industry marketing certifications Product marketing certifications

Timezones

America/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-4 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9