Outbound Marketing Manager

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. 

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 34,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

We are seeking a talented and results-driven Outbound Marketing Manager to lead a team of Outbound marketers. This role will be responsible for planning, building and scaling a team dedicated to driving demand generation from untapped audiences of providers. The ideal candidate has a creative approach to customer outreach, a proven track record of delivering successful campaigns and generating pipeline, and the ability to build a strong partnership with cross functional stakeholders. This role requires a deep understanding of audience segmentation, value proposition messaging and content engagement strategies, CRM and automation tools, and lead nurture tactics. The Outbound Marketing Manager will work closely with the marketing and sales teams to identify and target key audiences, create campaigns, and measure the success of marketing efforts.

You will:

• Build and manage a roadmap for marketing strategies and campaigns to engage target accounts, including account identification, content creation, campaign execution, and measurement
• Manage and enable a small team of Outbound Marketers to deliver on KRs for the organization
• Manage daily, monthly, annual budgets, reporting, and forecasting 
• Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels
• Build or manage technical email marketing infrastructure to support our growth initiatives
• Work with technical teams to scope …