Non-Commercial Foodservice Sales Director

Job Description

At Beyond Meat, we are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and team member experience.  

The Non-Commercial Foodservice Sales Director for North America is responsible for developing and executing sales strategies to drive growth, share, volume, and distribution while ensuring the delivery of high-quality foodservice operations in non-commercial key accounts such as schools, hospitals, corporate dining, military bases, and correctional facilities. They will define Key Account strategy, lead annual business planning with action plans that translate to strong execution.  

The visionary Director leverages ingenuity, insights, and the voice of customers to develop new business and platforms for growth. This role involves managing client relationships, leading non-com, overseeing budgets, and ensuring compliance with health and safety standards. Foster a positive and collaborative work environment at Beyond Meat. 

Key Responsibilities  

Strategic Sales Planning: 

• Develop and implement sales strategies to achieve organizational goals. 

• Identify and pursue new business opportunities in non-commercial sectors. 

• Develops ambitious but achievable annual business and operating plans that deliver significant growth for the organization. 

• Leads quarterly category review and planning sessions and annual top-to-top meeting sessions with cross-functional teams and Senior Leadership. 

Client Relationship Management: 

• Build and maintain strong relationships with clients and stakeholders. 

• Understand client needs and tailor foodservice solutions to meet those needs. 

• Ensure high levels of client satisfaction and retention. 

• Leads high-pressure negotiations that lead to strong performance-based partner agreements. 

Budget and Financial Management: 

• Develop and manage budgets for foodservice operations. 

• Monitor financial performance and implement cost control measures. 

• Establishes P&L for key customers and manages base within trade budget. 

• Develops and manages customer P&L 

• Ensure financial objectives are met. 

Compliance and Quality Assurance: 

• Ensure all foodservice operations comply with health, safety, and regulatory standards. 

• Implement quality assurance programs to maintain high service standards. 

Market Research and Analysis: 

• Conduct market research to identify trends, opportunities, and competitive landscape. 

• Analyze market data to inform sales strategies and decision-making. 

Operational Oversight: 

• Supervise daily operations to ensure efficiency and quality in service delivery. 

• Collaborate with operational teams to optimize processes and improve service. 

• Leads trade management planning in our TPM system and reconciles monthly reporting. 

• Provides accurate forecasting for new item acceptances and launches. 

Indirect Collaborative Leadership: 

• Directs priorities and action plans through dotted line responsibility to the Regional …