Marketing Campaign Developer

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 In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Marketing, Regulatory and Operational Communications team is seeking a qualified and highly motivated Marketing Campaign Developer Professional 2 focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns

As a Marketing Campaign Developer Professional 2 (or internally known as a Professional 2, Database Marketing), your primary focus will be in the requirements gathering, data mapping, development and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.

Key Role Functions

• Partner with associates in other business areas to define business needs and help translate those needs into system requirements

• Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications

• Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance

• Data consultation, data strategy and implementation of consumer messaging programs

• Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing

• Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process

• Develop an appropriate knowledge of Humana’s vision and strategy as well as program design to support business strategy ​

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree in math, statistics, computer science or a related quantitative field and a minimum of 1 year of campaign development experience OR a minimum of 3 years of experience without a degree

• Experience with at least one of the following tools: Unica, Adobe Campaign

• SQL programming

• Experience with documenting and/or gathering requirements

• Database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements

• Ad-hoc query tools and data repositories that support data extraction

• Working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web)

• Possess a keen analytical mindset and the capability to independently navigate and address various priorities

• Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

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