Market Manager

Initiate, develop, lead, and manage marketing strategies, positioning, initiatives, and programs in support of company objectives.

Develop marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development. Measure results of marketing plans, including return on investment

Identify segment expectations, needs, behaviors and attitudes through primary and secondary research

Develop and manage marketing and advertising campaigns, including working with internal creative team and external agencies. Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns

Collaborate with communications managers to ensure positioning and promotion is aligned and effective

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Serve as a central resource for all brand-related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand related issues and opportunities.

Establish short- and long-term goals, competitive positions, and strategies for market segment

Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment

Identify segment expectations, behaviors, and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the brand

Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep the company competitive

Identify strategies, develop plans, and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of this segment

Establish goals and set targets to measure success of programs for the market segment

Working with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning, and value propositions, and delivered through marketing plans

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in Marketing, Business, or related field, or equivalent experience

4+ years of marketing experience, preferably customer-focused experience with specific market segment

4+ years of demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change

4+ years of advanced understanding of marketing concepts, theories, and practices

Proven ability to problem solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change

Proven analytical and problem-solving skills

Proven advanced presentation skills

Excellent written and verbal communication skills

Skill to effectively use a variety of communication mediums and customize content for targeted audiences

Ability to travel occasionally

Preferred Skills 
Experienced strategic planner familiar with developing marketing roadmaps with objectives and strategies around growth acquisition, including research, trends, forecasts, goals, available products, budgets and timelines.
Experience developing impactful B2B2C promotions and B2B sales incentive campaigns.
Demonstrates ability to find creative solutions, sell and implement with KPIs and evaluate performance metrics to optimize.
Ability to build and maintain collaboration with Sales, Account Management, and key stakeholders across internal teams and external partners.
Strong written & verbal communication skills for diverse audiences and seamless collaboration.
Possess a strong understanding of B2B, B2C and DTC marketing mix.
Health insurance industry experience. 

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Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

Salary Ranges: $60,000.00 - $103,500.00

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. 

We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities. 

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees.  VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies. 

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