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LN Media & Sponsorship || Director, Healthcare Sponsorship Sales

New York, NY, USA, United States

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

The Director, Healthcare Sponsorship Sales role will be responsible for the prospecting, presenting, closing, and upselling integrated sponsorship programs with healthcare systems & related businesses on a market-by-market basis across the country:

  • Regional venue sponsorships & upsell of existing partners

  • Regional festival sponsorships where available

  • Digital & promotional sponsorships in markets LN currently doesn’t operate

WHAT THIS ROLE WILL DO

  • Create, package and sell solution-based music marketing sponsorship programs to leading healthcare systems & associated categories (pharmaceuticals, etc).

  • Primary focus of driving new sponsorship programs at Live Nation owned/operated venues & regional festivals. Secondary focus on non-LN markets via promotional & digital solutions.

  • Contribute to the strategy development & execution of upsell new Live Nation capabilities to existing category partners.

  • Meet or exceed revenue and key account goals.

  • Monitor healthcare industry trends to identify ways to leverage & connect to our audience.

  • Network Healthcare industry to identify new opportunities.

  • Represent Live Nation sponsorship team at industry meetings/summits.

  • Work with account management team to create & grow a Healthcare-themed virtual sponsorship community where partners will share experiences of leveraging Live Nation sponsorships to drive their business lines.

  • Consistently demonstrate the branding values of live music tie-ins to create unique marketing value with Live Nation's assets.

  • Structure, price, successfully negotiate and close deals that will keep you performing to expectations in tracking to your budget.

WHAT THIS PERSON WILL BRING

  • 7+ years of sponsorship sales / solution-based marketing programs with a minimum of 3 years in Healthcare category.

  • An …

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