Lead Product Marketing Manager (Remote, United States)

Company Description

Dynatrace exists to make software work perfectly. Our platform combines broad and deep observability and continuous runtime application security with advanced AIOps to provide answers and intelligent automation from data. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences.

Job Description

Dynatrace is looking for a Lead Product Marketing Manager to drive the continued acceleration and adoption of cloud-native solutions among the development audience. Reporting to the Director of Product Marketing, Cloud Native Development, this role will drive alignment and results consistently, working closely with a highly cross-functional team across marketing, product, sales, and services.

The role will coordinate, orchestrate, and deliver required assets across the entire product lifecycle, from solution validation to launch and post-launch enablement and growth. This individual will also play a key role in expanding Dynatrace’s developer marketing program. Dynatrace is looking for an experienced B2B product marketer with strong technical fluency and knowledge of the development audience.

Responsibilities: 

• Go-to-market planning: Create and consistently deliver go-to-market plans for individual products within the cloud-native solutions for the developer audience solution area.
• Messaging, positioning, and persona development: Ensure high-quality and current assets are shared across key stakeholders in marketing, product, and the field. (This includes, but is not limited to, messaging, positioning, personas, etc.)
• Go-to-market orchestration: Coordinate go-to-market activities across product management, marketing, and field-facing teams, acting as the connective tissue to ensure relevant information is consistently shared with relevant stakeholders.
• Content: Create product-related content to support each stage of the funnel, demand generation, and customer marketing campaigns and efforts.
• Sales enablement: Set schedules and deliver regular enablement and training for sales on product updates, pricing and packaging, competitive campaigns, thought leadership, etc.
• Competitive: Collaborate with the competitive intelligence team to stay on top of the competition among the cloud-native audience.
• Conference: Attend conferences, deliver speaking events and webinars, serving as the SME as needed.
• Developer Marketing: Support the expansion of the developer marketing program, helping coordinate and collaborate across a variety of departments, from marketing and events, content, developer relations, etc.
• Reporting: Collaborate and provide input on KPIs and goals for product lines, and report regularly on progress.

Qualifications

Minimum Requirement

• Bachelor’s degree in marketing, business, software engineering or related field
• 5+ years in product marketing or product management in B2B enterprise market

Preferred Requirement

• Excellent written and verbal communication and interpersonal skills
• Technical …