GTM Training Specialist

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. Muck Rack’s Public Relations Management (PRM) platform enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes.

Founder controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, & customer devotion and infuse these values into everything we do.

We’re growing quickly, and we’re looking for an experienced Go-To-Market (GTM) Enablement Specialist to strengthen our GTM team, ensuring they are equipped with the knowledge, skills, and tools necessary to execute our GTM strategies effectively. At Muck Rack, one of our core values is ownership: that’s why we’re hiring our first Enablement Specialist to own training delivery and to help develop team members, coordinate with key stakeholders, and improve our training processes and materials over time.

What you’ll do:

• Partner with Muck Rack’s Go-To-Market Enablement team to maintain and deliver onboarding and role-based training programs to our Go-To-Market teams, focusing on product knowledge, GTM systems and processes, industry trends, competitive landscape, and selling skills and techniques
• Partner with product management, marketing, revenue operations, sales, and customer success leaders to ensure alignment of training programs with our GTM strategy
• Collaborate with Instructional Designers to develop comprehensive training resources
• Identify external development opportunities and materials to augment our internal resources (e.g. classes, literature, podcasts, webinars, etc) and to integrate into our overall curriculum
• Evaluate team members' performance to ensure the training is effective and modify the curriculum as needed
• Aspire to be an expert in using the product to guide others, staying updated on product enhancements and releases to develop new training materials 
• Organize product demonstrations and role-play application exercises to enhance the understanding and implementation of sales tactics
• Track and report on the effectiveness of the training programs by leveraging technology for insights/reporting such as SFDC, Gong, Skilljar, LinkedIn
• Maintain a library of sales, product, and market training resources
• Assist in onboarding new GTM hires, ensuring they're well-versed in our product,GTM strategy and internal processes that impact their roles

How success will be measured in this role:

• Training effectiveness (assessment scores)
• Go-To-Market performance, including: 
  
  • Faster lead conversion
  • Larger average deal …