Founding Product Marketer (Distributed - Canada)

Thinkific is a software platform that gives anyone the ability to easily create and sell online courses, build vibrant communities, and monetize memberships. We believe in impactful and innovative work: our team of 260+ Thinkers is building and expanding an incredible product that empowers Creator Educators and businesses around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we’re building one of the best workplaces in Canadian tech!

We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the way—click here to learn more: https://thnk.cc/whattoexpect

Are you a strong story teller with a passion for Product Marketing? We’re looking for a Founding Product Marketer to join us at The Leap by Thinkific. 

We are seeking a highly motivated and experienced Founding Product Marketer (PMM) to join The Leap. In this role you will collaborate with our Senior Product Manager and Marketing team, providing leadership in product marketing areas and overall go-to-market (GTM) strategy. You will be the first and founding PMM, so will have a big impact on shaping The Leap strategy. We operate The Leap like a start-up, so you will have a high level of influence and autonomy. This role will play a crucial part in bridging the gap between product roadmap and market success. You will be responsible for developing and executing marketing strategies, understanding customer needs, and ensuring product messaging and positioning resonates with our target audience throughout their lifecycle.

Your goal will be to develop and execute marketing strategies, understand customer needs, and ensure product messaging and positioning resonates with our target audience throughout their lifecycle. Here’s how you’ll accomplish this: 

• Develop and execute comprehensive go-to-market strategies for new product launches and feature releases
• Plan and manage campaign release launches, ensuring effective messaging, positioning, and marketing activities
• Continuously refine target market segments and buyer personas to optimize market share and product adoption
• Monitor and analyze the performance of marketing campaigns and product launches and maximize ROI
• Design and implement strategies to drive product adoption across the full customer lifecycle
• Collaborate with Customer Support to create and maintain educational resources, including onboarding materials and tutorials, to accelerate customer time to value
• Organize …