Founding Product Marketer (Distributed - Canada)

Thinkific is a software platform that gives anyone the ability to easily create and sell online courses, build vibrant communities, and monetize memberships. We believe in impactful and innovative work: our team of 260+ Thinkers is building and expanding an incredible product that empowers Creator Educators and businesses around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we’re building one of the best workplaces in Canadian tech!

We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the way—click here to learn more: https://thnk.cc/whattoexpect

Are you a strong story teller with a passion for Product Marketing? We’re looking for a Founding Product Marketer to join us at The Leap by Thinkific. 

We are seeking a highly motivated and experienced Founding Product Marketer (PMM) to join The Leap. In this role you will collaborate with our Senior Product Manager and Marketing team, providing leadership in product marketing areas and overall go-to-market (GTM) strategy. You will be the first and founding PMM, so will have a big impact on shaping The Leap strategy. We operate The Leap like a start-up, so you will have a high level of influence and autonomy. This role will play a crucial part in bridging the gap between product roadmap and market success. You will be responsible for developing and executing marketing strategies, understanding customer needs, and ensuring product messaging and positioning resonates with our target audience throughout their lifecycle.

Your goal will be to develop and execute marketing strategies, understand customer needs, and ensure product messaging and positioning resonates with our target audience throughout their lifecycle. Here’s how you’ll accomplish this: 

• Develop and execute comprehensive go-to-market strategies for new product launches and feature releases
• Plan and manage campaign release launches, ensuring effective messaging, positioning, and marketing activities
• Continuously refine target market segments and buyer personas to optimize market share and product adoption
• Monitor and analyze the performance of marketing campaigns and product launches and maximize ROI
• Design and implement strategies to drive product adoption across the full customer lifecycle
• Collaborate with Customer Support to create and maintain educational resources, including onboarding materials and tutorials, to accelerate customer time to value
• Organize customer-centric initiatives such as webinars and community events to foster engagement and loyalty
• Conduct market research to stay ahead of trends, competitor activities, and emerging customer needs
• Establish and lead Voice of Customer programs to systematically capture feedback and insights
• Develop and optimize new educational products that support acquisition, monetization, and customer success, collaborating with support from the General Manager (e.g., Leap Academy and Community)
• Support pricing strategy development and conduct relevant market and competitor research
• Work closely with the content and growth teams to produce high-quality content, including blogs, social media, videos, and thought leadership pieces

The person we have in mind likely:

• Has 6+ years of experience in product marketing, preferably within a startup or early-stage company
• Has an entrepreneurial mindset and experience with marketing early-stage products
• Possesses a proven track record of successfully launching marketing products
• Showcases strong analytical skills and ability to interpret complex data
• Is a creative thinker with the ability to craft compelling product narratives
• Is proficient in using marketing tools and platforms (e.g. MixPanel,  Looker, Google Analytics, Hubspot)
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business 

These things would also be nice, but we think you could learn them on the job: 

• Previous people management experience

The recruitment compensation range for this position is $ $151,000 - $188,000 CAD

Diversity, Equity, Inclusion and Belonging & Accessibility

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.

We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.       

What you can expect if you join Thinkific:

👏 An amazing team of talented, passionate, and kind Thinkers. Together, we’ve built an amazing, award-winning culture—we’re a Certified Great Place to Work and one of Canada's Top Small & Medium Employers!

🚀 The chance to build, improve, and innovate on a platform that’s driving positive impact for thousands of businesses and millions of students around the world.

💸 A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.

🌴Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.

🩺 Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options. 

💻 Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.

⬆️ Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.

🏡 A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively. 

🍦Eats and Treats. $50 CAD per month to treat yourself with snacks, lunch, or groceries to cook at home.

💙 A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can't wait to meet you!

The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations of the Coast Salish People.  We encourage everyone to learn more about the original caretakers of the land that you currently occupy.