EverConnect - Head of Publishing Operations (Remote, US)

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications. 

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/  

EverConnect.com is a leading performance marketing platform, specializing in delivering high-quality phone calls and data leads to advertisers. Through our proprietary platform, Connect, we manage the buying and selling of leads, optimizing opportunities across our publishing network and internal media channels. Our core focus is driving quality leads within verticals such as home services, with ambitious expansion plans into sectors like insurance and legal.

We are seeking a Head of Publishing Operations to drive growth in publishing networks and new vertical expansions.

The Head of Publishing Operations will be responsible for leading and growing all partnerships with affiliates and third-party platforms, launching new categories within home services, and expanding into high-growth sectors such as insurance and legal. This role will oversee the optimization of our Connect platform to maximize lead distribution and marketplace efficiency. You will collaborate closely with internal departments, including media and product, to identify and implement opportunities that increase the overall value to advertisers. This is a key leadership role, requiring strategic vision, cross-functional collaboration, and a deep understanding of performance marketing dynamics.

Responsibilities:

Platform Growth:

• Manage and scale affiliate, third-party platform partnerships, and strategic advertiser relationships.
• Identify, onboard, and optimize high-performing affiliates across multiple verticals, ensuring growth in revenue and lead quality.

Marketplace Optimization:

• Oversee the optimization of marketplace dynamics within the Connect platform to improve traffic distribution and advertiser ROI.
• Collaborate with the product team to enhance platform capabilities and develop features that improve overall performance.

Category Expansion:

• Launch and manage new categories in emerging verticals, with a focus on insurance and legal markets.
• Work closely with media and product teams to capture demand and refine category-specific lead generation strategies.

Monetization Strategies:

• Partner with media leadership to develop innovative methods to monetize traffic from internal and external …