Events Manager

Job Description SummaryThe Event Manager will oversee the strategic planning, execution, and evaluation of all congresses, events, and association meetings, ensuring alignment with the overall marketing strategy and business objectives. This role will serve as a key link between events, advocacy, and sales teams, ensuring seamless collaboration to maximize the impact of each event. The Event Manager will drive event strategy to enhance brand presence, educate stakeholders, and generate business opportunities in the pharmaceutical diagnostics radiotracer space.

Job Description

Key Responsibilities:

• Strategic Event Integration: Develop and execute an event strategy aligned with the broader marketing plan, product launches, and brand objectives. Work closely with marketing leadership to ensure events are an integral part of campaigns and market penetration efforts. Regularly evaluate event opportunities to prioritize those that align with key business goals.
• Cross-Functional Coordination: Collaborate with advocacy teams to integrate KOL engagement, professional society initiatives, and patient advocacy programs into event strategies. Partner with sales teams to identify and invite target customers and ensure events drive meaningful sales engagements. Serve as the primary liaison between marketing, advocacy, and sales teams to align event objectives and outcomes.
• Event Execution and Oversight: Lead the planning and delivery of congresses, tradeshows, and association meetings, including vendor selection, budgeting, and logistics. Ensure events effectively showcase the company’s products and services, including booth design, messaging, and customer engagement activities. Monitor and measure the success of events against KPIs, such as lead generation, stakeholder education, and sales impact.
• Leadership and Team Development: Manage and mentor the events team, including the Event Specialist, ensuring clarity of roles and accountability for deliverables. Build strong partnerships with external vendors and industry associations to maximize event opportunities. Drive continuous improvement in event planning and execution processes.
• Vendor and Partner Collaboration: Lead partnership with external vendors, event organizers, and agencies to ensure high-quality production and smooth execution of marketing activities. Manage contracts, timelines, and deliverables with partners.
• Budget Monitoring: Lead budgets for events and campaigns, ensuring efficient use of resources and adherence to financial plans.
• Performance Tracking and Reporting: Track the performance of events and marketing campaigns, analyzing key metrics and providing insights to improve future initiatives. Prepare post-event and post-campaign reports for internal review.
• Regulatory Compliance Support: Ensure that all advertising and promotional materials used in events and campaigns comply with regulatory requirements and company standards. Support the APR process. Coordinate with the regulatory, compliance and legal teams during the …