Director of Product Marketing

The Director of Product Marketing is a subject-matter expert who develops go-to-market (GTM) strategies for products and solutions in their assigned area. This includes product positioning, marketing strategy, and sales enablement to drive buyer awareness and achieve desired business outcomes. The Director leads product and solution launches across departments, identifies and prioritizes product features, and provides consulting and management support to the assigned business initiative.

What You'll Do

• Create a GTM strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals

• Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions

• Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline

• Collaborate with Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools

• Develop product positioning and complete competitive analysis

• Consult with customers in partnership with Product Management and Sales to explore product and market opportunities

• Identify key functional, ecosystem, and operational requirements to serve the targeted market better

• Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities

• Become an influencer through thought leadership exposure and speaking engagements across industry associations

What You'll Need

Minimum Qualifications

• Bachelor’s Degree in marketing or related field

• 10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales

Preferred Qualifications

• Previous business-to-business (B2B) marketing or product marketing experience in Software as a Service (SaaS) industry, sales channel support preferred

• Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics

• Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management

• Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

• Strategic mindset with the ability to derive insights from data for decision-making.

• Proven ability to innovate and optimize business-driving strategies

• Exceptional listening, communication, and program management skills

Travel Requirements & Working Conditions:

• Up to 40%

• Reliable internet access for any period working remotely, not in a Workiva office.

• #LI-REMOTE

How You’ll Be Rewarded

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

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