Digital Marketing Associate
Massachusetts - Boston
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
The Digital Marketing Associate will be a key addition to the Veeva’s QuickVault go-to-market team. Being a Full-Stack marketer, you will own and shape the design and user experience of QuickVault’s external presence and our related digital properties and channels (website, social, email, etc.). You will develop a center of excellence for digital (driven by experimentation) and actively engage in designing innovative programs/campaigns that deliver results with continuous improvement - from data and insights. The right candidate for this position is driven by curiosity, is a creative problem-solver, innately collaborative, and with a passion for experimentation and delivering engaging experiences across all our digital touch-points.
What You'll Do
- Define and drive digital strategy for Veeva's QuickVault marketing organization
- Manage all digital initiatives from ideation, requirements scoping, capacity planning, resource allocation, communication, and measurement
- Develop a center of excellence for digital, fueled by experimentation of new and emerging tools that will shape "best" and "next" practices for our marketing efforts
- Partner with the global marketing team to define, plan, and implement our digital strategy across our external website, and potential event inclusion
- Maintain and optimize the QuickVault external website for SEO, site quality, and site performance
- Launch, optimize, and measure digital campaigns across Google, LinkedIn, Twitter, and other advertising platforms
- Report on the effectiveness of the digital strategy by identifying and tracking key KPIs and showing performance and business impact against business priorities
Requirements
- 2+ years’ marketing experience in a B2B “Full Stack” digital environment
- You have successfully managed digital programs and execution across a diverse range of marketing initiatives, preferably with hands-on experience managing budget, strategy, and execution
- Experience developing and delivering rapid growth targeting campaigns and nurture campaigns (Adwords, LinkedIn, retargeting, etc.) across a diverse set of buyer personas, including executives
- Experience with site personalization strategies, including the targeting of user experiences
- You have defined, implemented, and managed SEO best practices for a global website
- You are instrumental in providing reporting and insights, using digital analytics
- Ability to prioritize and manage various projects based on changing business requirements
- Ability to thrive in a dynamic, high-growth environment
- Must be a self-starter with high standards
- Excellent attention to detail and fast learner
- Good communication, interpersonal, and teamwork skills
Nice to Have
- BSc or BA in Marketing, or similar degree preferred
- Strong eye for design and UX best practices
- Experience in the creation and editing of digital assets that are optimized for the web
- Working knowledge of marketing automation platforms (Hubspot/Marketo/Eloqua) and CRMs (SFDC)
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $50,000 - $85,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com. Apply
Job Profile
Basic life insurance Charitable giving program Company paid holidays Dental Flexible PTO Growth potential Life Insurance Medical Medical, dental, vision, and basic life insurance Paid holidays Positive impact on community PTO Remote-first company Retirement programs Vision Work From Home Work From Home Flexibility
Tasks- Define digital strategy
- Develop center of excellence for digital
- Launch and measure digital campaigns
- Manage digital initiatives
- Optimize external website
- Report on digital strategy effectiveness
Analytics B2B Marketing Budget management Campaign Management Cloud Collaboration Communication Content Management Creative Problem Solving Customer Success Data & Analytics Digital Marketing Digital strategy Email Marketing Experimentation Google Ads Interpersonal Life sciences LinkedIn Ads Marketing Automation Marketo Project Management Reporting SaaS SEO Site Performance Optimization Social Media Marketing Twitter Ads User Experience
Experience2 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9