Associate Director US Oncology Marketing Customer Engagement Strategy & Innovation

Job Description

As a key member of the U.S. Oncology Omni-Channel Strategy & Innovation team, the Associate Director, U.S. Oncology Marketing - Customer Engagement Strategy & Innovation will work with a team of analytic professionals and external media, creative and analytic agency partners.

This role offers an opportunity to shape the evolution of digital and omnichannel customer engagement strategies across Owned, Operated, and Third-Party Vendor platforms. The individual will play a key role in identifying, evaluating, and piloting innovative third-party media strategies and partnerships, while also shaping organizational requirements for evolving digital engagement approaches. This position requires adaptability, a commitment to continuous learning, and staying up to date with the latest trends in digital marketing, customer engagement, and marketing automation.

Primary Responsibilities:

• Lead articulation of business requirements for enhancing existing and evolving digital customer strategies that support engagement with key customers, including marketing automation and personalized educational content initiatives.

• Identify, evaluate, and pilot innovative third-party media strategies, engagement channels and vendor partnerships to ensure our Company’s customer engagement strategies remain best-in-class.

• Collaborate with the US Media Team in driving innovative media contracting for US Oncology, by defining business needs for smaller/targeted media buys that enable omnichannel personalization.

• Explore innovative approaches and new capabilities to provide teams with actionable data that drives customer insights, aligns digital channels, media, and third-party partnerships with strategic priorities to enhance the customer experience.

• Drive analytics, metrics, and reporting evolution by identifying opportunities for new KPIs, data capabilities, and partnerships that will enhance measurement of customer engagement and digital strategies. Including, developing requirements, and ensuring alignment with business objectives.

• Partner closely with Omnichannel Capability Teams (Next Best Engagement, Customer Data Platform, Customer Prioritization, etc.) to represent the Channel Strategy & Engagement Team’s (CS&E) specific requirements and ensure new/evolving capabilities are meeting business needs / pain points.

Required Experience & Skillset

• Minimum five (5) years marketing/ digital media experience with an emphasis on omnichannel engagement strategy

• Customer Engagement experience and/or Brand Marketing with knowledge of the end-to-end marketing and promotional process

• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach

• Innovative mindset with affinity toward experimentation and appropriate risk taking

• Excellence in change management and demonstrated ability to work in complex organizations across hierarchical lines

• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills

• Strong business acumen with ability to translate complex concepts clearly and concisely to broad audiences

• Understanding of both business strategy and technical concepts, with demonstrated ability to communicate effectively with technical teams to align solutions with organizational goals and drive successful execution

Preferred Experience & Skillset

• Experience with Omnichannel marketing and advanced marketing capabilities (i.e., marketing automation, campaign management, analytics platforms, sales force tools, digital/AI recommendation engines, etc.)

• Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities

• Digital /Omnichannel Media Planning and Purchasing

• Experience or education in a quantitative field (e.g., data science, mathematics, statistics) and business or analytical disciplines.

Education Minimum Requirements:

• Required: Bachelor's degree

Position location: Upper Gwynedd, PA (hybrid) or Remote (internal)

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace.  All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected US salary range:

Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listed here.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

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Relocation:

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