Associate Director, K-12 Lead Development

Associate Director, K-12 Lead Development 

College Board – State & District Partnerships  

Location: This is a fully remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office).  

Type: Full time (exempt), 2-year TERM position  

About the Team  

State and District Partnerships (SDP) is laser focused on growing and maintaining College Board’s core businesses as market dynamics change. SDP’s 100+ colleagues serve as the primary liaisons to states and districts which use College Board programs and services. Within SDP, the Business Planning & Operations (BP&O) team is focused on the development and implementation of efficient overall business processes within the division and with cross-organizational teams to achieve clean delivery of our programs. We use data, observation, experience, and creativity to guide decision making and process development. We serve as a resource for the planning and operations of the division; encompassing the units focused on state and district partnerships, International, and Unified State Strategies. Our team works to provide opportunities to students through promoting the use of College Board programs and services including the SAT Suite of Assessments, Advanced Placement, and BigFuture. 

About the Opportunity   

As Associate Director, K-12 Lead Development you will play a key role in expanding College Board’s presence in small and rural school districts across the U.S. This individual will focus on generating new district opportunities for the SAT Suite of Assessments (PSAT, SAT) and AP Access Programs by responding to incoming leads, as well as proactively reaching out to districts that currently do not offer these programs or offer them on a limited scale. The Associate Director, K-12 Lead Development, will work closely with our colleagues in Engagement and Reach (EaR), engage in lead follow-up, prospecting, relationship-building, and driving early-stage discussions with decision-makers to increase access to these key College Board programs for underserved student populations. 

Key Responsibilities:  

Prospecting & Lead Follow-Up (50%) 

• In alignment/partnership with the EaR team, respond to incoming leads generated from the College Board web site and targeted campaigns 

• Provide necessary information and direction around how to implement SAT School Day, PSAT/NMSQT, PSAT 8/9, and AP programs internally and externally 

• Develop and maintain a pipeline of new district opportunities through proactive outreach, including cold calling, emailing, and networking at relevant events 

• Utilize data-driven insights to target districts where College Board’s programs could have the greatest impact, focusing on increasing equity and access for students in rural and other underserved areas 

• Leverage existing partnerships with state educational agencies, nonprofit organizations, and other key stakeholders that support rural districts by working collaboratively with regional SDP staff 

Reporting & CRM Management (20%) 

• Track all prospecting and sales activities in College Board’s CRM system (Salesforce), ensuring accurate records of all interactions, pipeline progression, and next steps 

• Provide regular updates on progress toward goals, challenges, and key learnings to the sales leadership team 

Relationship Building (15%) 

• Initiate and foster relationships with school district leaders, administrators, and educators to build trust and demonstrate the value of College Board products and services 

• Collaborate with district stakeholders to understand their specific challenges and goals and how the SAT Suite and AP Access Programs can address those needs 

• Provide insights into available state and federal grants, scholarships, and financial incentives that can support districts in adopting College Board programs 

Sales Outreach & Engagement (15%) 

• Conduct initial discovery meetings with district decision-makers to introduce College Board programs and assess potential fit. 

• Present compelling cases for the benefits of adopting the SAT Suite and expanding AP offerings, particularly around college readiness, student performance data, and scholarship opportunities. 

• Collaborate closely with the sales team and subject matter experts to advance conversations with prospects and move them through the sales pipeline. 

About You  

You have: 

• 5+ years of relevant and progressive experience in education or a related field; direct experience in assessment, curriculum, student achievement, or program implementation initiatives highly desired 

• Possess a passion for education and deep commitment to the College Board’s mission of promoting educational equity, access, and excellence for students of all backgrounds 

• Strong organization and prioritization skills and the proven ability to move forward multiple projects in concert 

• A willingness and ability to think creatively, and proactively seek, take and use feedback to improve processes  

• A willingness to take initiative and be a self-starter 

• Achievement orientation, with evidence of setting and attaining goals 

• Excellent verbal and written communication skills 

• Demonstrated ability to influence others to action and a relationship-building approach that’s motivated by a strong, user-centric orientation 

• Strong familiarity with Salesforce or other similar CRM systems (preferred) 

• A willingness and ability to travel as needed for in-person meetings and onsite work, up to 10%-20% 

• A bachelor’s degree 

• Authorization to work in the United States 

About Our Process   

• Application review will begin immediately and will continue until the position is filled   

• While the hiring process may vary, it generally includes: resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks.    

About Our Benefits and Compensation 

College Board offers a competitive benefits and compensation program that attracts top talent looking to make a difference in education. As a self-sustaining non-profit, we believe in compensating employees equitably in relation to each other, their qualifications, their impact, and the relevant market.  

The hiring range for a new employee in this position is $60,000 to $105,000.

College Board differentiates salaries by location so where you live will narrow the portion of this range in which you can expect a salary.  

Your salary will be carefully determined based on your location, relevant experience, the external labor market, and the pay of College Board employees in similar roles. College Board strives to provide our best offer up front based on this criteria.  

Your salary is only one part of all that College Board offers, including but not limited to:    

• A comprehensive package designed to support the well-being of employees and their families and promote education. Our robust benefits package includes health, dental, and vision insurance, generous paid time off, paid parental leave, fertility benefits, pet insurance, tuition assistance, retirement benefits, and more 

• Recognition of exceptional performance through annual bonuses, salary growth over time through market increases, and opportunities for merit raises and promotions based on increased scope of responsibility 

• A job that matters, a team that cares, and a place to learn, innovate and thrive 

You can expect to have transparent conversations about benefits and compensation with our recruiters throughout your application process. 

About Our Culture  

Our community matters, and we strive to practice and improve our culture daily. Here are some headlines:  

• We are motivated to positively impact the educational and career trajectories of millions of students a year  

• We prioritize building a diverse and inclusive team where every employee can thrive, and every voice is heard 

• We are a dynamic hybrid team, giving staff members the choice to either be fully remote or hybrid if they live close to a College Board office. Hybrid employees go into offices every Tuesday and Wednesday 

• We welcome staff to join any or all six of our affinity groups: ARISE (Alliance for Asian Retention, Inclusion, Success, and Engagement; DIASPORA (Alliance for Pan-African Success and Achievement); Pride (alliance for LGBTQ+ staff and allies); Resilience (alliance for Native staff and advocates); SALSA (Staff Alliance for Latinx Success and Achievement); and WIN (Women’s Impact Network) 

• We value learning and growth; we offer formal and informal ways to lead through your superpowers, sharpen your strengths, and meet your development goals 

• We know that our impact is strongest together. Our College Board Cares program offers all staff up to $1,000 annual match against partner non-profit organizations   

• We offer a transparent approach to promotions and merit raises, annual performance-based bonuses, and how to grow your career here over time 

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