Associate Director, Digital Transformation

Company Description

Merkle | Cardinal Path empowers brands to harness their data and activate against it in pursuit of their business goals. Our passionate experts act as an extension of our clients' teams, leveraging their deep knowledge to help brands maximize media and technology on the path toward digital transformation.

Job Description

The Associate Director is a remote opportunity and will report into the VP, Digital Transformation. You will develop strategic evaluations of our client's current state of digital media, data strategy, analytics, and customer experience framework. Your role will deliver assessments and recommendations of how clients navigate the changing ecosystem challenges of data deprecation, signal loss, privacy legislation impacts, evolving Adtech/Martech changes, and how stakeholders are positioned to lead meaningful change. This is an exciting strategic role within the organization to guide thought leadership and high-end consulting services for our clients.

Responsibilities:

• Conduct audits to deliver assessments of the organization's digital marketing and analytics infrastructure, processes, strategies, and readiness to expand
• Analyze data collection methods, technology stack, and data quality to gauge effectiveness and identify areas for improvement
• Develop and deliver transformation priorities and roadmap goals, including outlining timelines, milestones, and resource requirements that cover a broad range of digital activation and measurement strategies:

○ Synthesizing transformation priorities and presenting recommendations to teams across Marketing, IT, Data Strategy, Analytics, Agency Partners, and Executive Leadership

○ Explaining how privacy-enhanced technologies (data clean rooms, consent management platforms, server-side technology) and cookieless addressable activation (identity targeting, closed ecosystems, RMNs, Google Privacy Sandox, etc.) align to future client goals

○ Connecting data strategy, audience creation, media activation, measurement, creative and customer experience in the transformation plan

○ Collaborating with stakeholders to communicate transformation plans' vision, goals, and benefits to gain organizational support

○ Ensuring agreement on industry best practices, latest trends, and regulatory requirements (e.g., GDPR, CCPA).

• Deliver ongoing consulting guidance to clients within retainer or project work
• Deliver thought leadership through webinars, blog posts, QBRs, and industry publications
• Develop relationships with current and potential clients by sharing expertise POVs and identifying project opportunities to pursue

Qualifications

• 5+ years of experience at a media agency, AdTech or MarTech vendor, or at an in-house client marketing team
• 3+ years of client advisory, customer success, account management, or program management experience
• Experience developing strategic evaluations, analysis, opportunity sizing, and synthesis of business goals and marketing capabilities.
• Understanding of digital marketing principles, platforms, technologies, and tactics, …