Website & Marketing Operations Director (Adabas & Natural)

Application Deadline:

12/30/2024

Software AG helps companies to manage and optimize their operations, infrastructure and technology with products that simplify complexity, increase transparency and prepare organizations for change.

Trusted by the world’s best brands for more than 50 years, Software AG’s AI-enabled process intelligence, application development, high-performance database, and strategic portfolio management solutions are used by banks, retailers, manufacturers, governments and more.

Software AG’s Adabas database & Natural development platform are used by the world’s leading organizations to build and deploy high-performance, mission-critical applications for IBM Z®, Linux® and cloud. Governments and businesses (in finance, manufacturing, retail and more) tailor these applications to give their organization a distinct competitive advantage and optimize them to meet the most demanding operational service level agreements. With a pledge to innovate Adabas & Natural to 2050 and beyond, we ensure our customer’s mission-critical Adabas & Natural applications are Future ready. Now.

Be you, join us. 

ABOUT THE JOB

We are looking for a strategic leader for website & marketing operations who will help manage the transition and development of the business’s online presence. This includes defining a comprehensive online strategy, information/content architecture, search engine optimization (SEO) strategy, and conversion optimization design. You will help deliver the strategy for our presence and brand as well as investments, tools and budget that align to the needs of the business.

Primary Responsibilities:

• Define and implement overall web strategy, including evaluating technology platforms for optimal ROI. Manage the risks and execution of website transitions to new platforms as needed.

• Translate complex functional, technical and business requirements into architectural designs using industry best practices.

• Own the operational and project management of Software AG websites and web activities, including corporate website (www.softwareag.com), regional websites and other online properties.

• Oversee the management of all content and technical updates to websites

• Work with internal stakeholders to develop content and structure as well as define strategic planning for new webpages and web applications

• Partner with internal business units program managers to align all messaging around campaign goals and creative. Improve the “stories” on site, ad headlines and descriptions, and partner with our creative team on assets such as web banners and videos.

• Select relevant keywords for our business to drive SEO for campaigns, keywords, content, and landing pages. Add negative keywords to reduce costs and prevent our ads from being shown to the wrong people.

• Ensure we are mobile-ready for all properties. Landing pages must be relevant, establish trust, and be intuitive and easy to navigate.

• Gauge and measure the interests and behaviors of our customers through internal and external data, with tools such as Google Analytics.

• Work with our translation team to update all creative for geographic relevancy.

• Track and speak knowledgeably about key performance indicators (KPIs), such as impressions, clicks, clickthrough rate (CTR), conversions.

• Stay up to date with the latest SEM industry trends.

Qualifications:

• At least 5 years of experience in technology consulting, enterprise and solutions architecture and architectural frameworks

• At least 5 years of experience with website platforms such as Adobe, HubSpot, WordPress.

• At least 3 years of experience in digital transformation / digital assets management initiatives

• Experience with architecting and developing solutions for highly scalable, highly available systems

• Experience in managing multiple enterprise websites (corporate website, regional websites, blog, campaign pages, etc.)

• Familiarity with Google products (Google Analytics, AdWords, Tag Manager, Search Console)

• Experience managing and optimizing SEO and SEM

• Knowledge of web KPIs, analytics and best practices

What’s in it for you?

Compensation

The annual base salary range for this position is $145,000 - $160,000.

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents and award agreements.

Benefits

• Company paid Holidays, Sick Leave, and Vacation time.

• Paid Family Leave and other leaves of absence.

• Community Service Day.

• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance.

• 401(k) Plan with up to 5% employer match.

• Wellness Program.

• Enjoy time and location flexibility with our Hybrid Working Model, which allows a remote workshare of up to 60%. 

• Work anywhere in your country or abroad for up to 10 days per year.  

• Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment. 

• Lean on the Employee Assistance Program for support during some of life’s most common but difficult challenges. 

At Software AG we are committed to providing an environment of mutual respect and fairness where equal employment opportunities are available to all applicants and employees without regard to race, colour, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, and any other characteristic protected by applicable law.  

We believe that diversity, equity, and inclusion is critical to our success as a global company, and we seek to recruit, compensate, develop, promote, and retain the most talented people from a diverse candidate pool. 

To all recruitment agencies: Software AG does not entertain unsolicited CVs without prior approval from Software AG's Talent Acquisition Team. Kindly refrain from sending CVs to our job’s alias, Software AG employees, or any other organizational location without explicit consent. Software AG assumes no responsibility for any fees associated with unsolicited CVs. 

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It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant’s or Employee’s age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.
Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status. It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant’s or Employee’s age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.