VP, Revenue Marketing

In this pivotal role, you’ll define and orchestrate our global revenue marketing strategy incorporating demand creation and capture motions within our named accounts to support Clari’s growth. Leading your team to own your number by building targeted double-funnel marketing strategies, campaigns and programs to senior persona’s around business outcomes and multiple plays as a core focus.  
The successful candidate is a collaborative leader well versed in demand and account-based marketing campaign activation to generate awareness, high quality pipeline and accelerate deal closure. You’re an integrated marketing leader who thinks across all stages of the buyer’s journey, knows how to multi-thread across buyer groups and which channels to leverage to drive quality opportunities in commercial and enterprise-level accounts.

What you'll get to do:

• Strategy Development: Develop, socialize and execute a comprehensive revenue marketing strategy that supports our quarterly and annual growth goals. Continuously evaluate and refine your strategies to optimize for performance, quality and ROI.
• Global Campaign Development and Execution: Plan, create, and optimize global pipeline campaigns and programs that create and capture demand across ABM, targeted paid digital, email marketing, and events. Working with Corporate and Product Marketing, develop campaign themes, creative, and assets to support all regions, while allowing for regional customization and integration of local activities. Partnering with our web marketing team offer a strong pov on clari.com to optimize CTAs, conversion rates and demo/trial experiences to support your pipeline targets. Leverage a data-driven and intent-based approach and technologies to effectively target key accounts.
• Content and Playbook Development: Define your content requirements in support of your strategy around a business outcome approach supporting unique account, audience, and solution area needs. Lead collaborative sessions and empower your team to build out key messaging frameworks, campaign bill of materials and assets to drive high engagement and quality pipeline opportunities with CROs, CIOs and Revenue Operations leaders. Develop use-case based playbooks and enablement, marketing, revenue development, sales and customer success teams align around to optimize opportunity creation, deal acceleration, adoption and retention rates. 
• Team Leadership: Lead, mentor, and inspire a high-performing team, fostering a culture of innovation, collaboration, and excellence. Ensuring your team are not only experts in their field but have a strong understanding of our business and the markets we serve. 
• Cross-Functional Collaboration: Collaborate closely with sales, marketing, product, and other stakeholders to align demand generation efforts with overall go-to-market strategy. Build strong relationships and foster alignment to drive …