VP, Growth Marketing (Remote)
USA CA Remote
#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.
About the Role:
CrowdStrike is seeking a visionary and dynamic VP of Growth Marketing to lead a modern, digital-first, data led team that wakes up every day focused on driving new business growth across all segments. This role is pivotal in driving our brand’s growth and market presence through innovative and strategic marketing initiatives. The leader is responsible for partnering with sales, sales development and other marketing functions to create and capture demand, convert it into pipeline across buyer segment, geography and product line. If you are a results-driven leader passionate about shaping the future of marketing, we invite you to apply.
What You’ll Do:
Develop and implement integrated marketing strategies to support CrowdStrike’s ambitious growth goals, enhance brand awareness and drive customer acquisition.
Spearhead the digital demand generation initiatives, leveraging SEO, PPC, social media, email marketing, and other digital channels to generate leads, build pipeline and increase sales.
Lead pipeline generation and deal acceleration initiatives in support of quarterly pipline and revenue targets
Manage selection, onboarding and drive successful adoption of modern mar-tech stack to support growth initiatives across marketing
Lead and optimize all aspects of the demand operations to ensure efficiency and effectiveness in campaign execution and budget allocation.
Lead end-to-end performance outcomes of regional growth marketing teams against $ spent and with focus on creation of pipeline and greater ROI.
Partner closely with with field sales and regional marketing teams to align on priorities, define/adjust growth plans and tactics to drive new and expansion opportunities.
Collaborate with the partner marketing team to develop partner marketing strategies that align with overall pipeline goals.
Manage relationships with external agencies, vendors, and technology partners to ensure high-quality and timely execution of marketing programs.
Cultivate a culture of continuous testing and optimization to improve performance and ROI
Manage, mentor, and expand the growth marketing team to nurture talent and foster a culture of excellence and innovation.
What You’ll Need:
Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
Minimum of 15 years of experience in SaaS/software marketing, with at least 5 years in a senior management role focusing on growth, demand generation and digital marketing.
Deep understanding of the B2B buyer’s journey and how to build a scaleable model for both enterprise and mid-market/SMB segments within cyber industry.
Proven track record of developing and executing successful marketing strategies in a fast-paced environment.
Strong understanding of digital marketing tools and platforms, including CRM systems, analytics software, and content management systems.
Maniacal focus on – growth, new logos, journey optimization, pipeline and revenue
Exceptional leadership skills with the ability to drive and inspire a team towards achieving excellence.
Excellent analytical, organizational, and communication skills.
Creative thinker with a problem-solving aptitude.
#LI-SC1
#LI-AM2
#LI-LM1
#LI-Remote
CrowdStrike, Inc. is committed to fair and equitable compensation practices. The base salary range for this position in the U.S. is $320,000 - $370,000 per year + variable/incentive compensation + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location.
Benefits of Working at CrowdStrike:
Remote-first culture
Market leader in compensation and equity awards
Competitive vacation and flexible working arrangements
Comprehensive and inclusive health benefits
Physical and mental wellness programs
Paid parental leave, including adoption
A variety of professional development and mentorship opportunities
Offices with stocked kitchens when you need to fuel innovation and collaboration
CrowdStrike is proud to be an equal opportunity and affirmative action employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at recruiting@crowdstrike.com for further assistance.
Find out more about your rights as an applicant.
CrowdStrike participates in the E-Verify program.
Notice of E-Verify Participation
Expected Close Date of Job Posting is:12-23-2024 ApplyJob Profile
Remote Remote-first culture
Benefits/PerksAutonomy Autonomy and flexibility Career growth opportunities Competitive vacation Competitive vacation and flexible working arrangements Comprehensive and inclusive health benefits Equal Opportunity and Affirmative Action Equity Equity awards Flexibility Flexible work culture Flexible working arrangements Health benefits Inclusive culture Inclusive health benefits Inclusive, remote-first culture Market leader in compensation Market leader in compensation and equity Mental wellness programs Mentorship Mentorship opportunities Offices with stocked kitchens Paid parental leave Paid parental leave, including adoption Physical and mental wellness Physical and mental wellness programs Professional development Professional development and mentorship opportunities Remote-first company Remote-first culture Remote work Stocked kitchens Wellness programs
Tasks- Build pipeline
- Collaborate with sales teams
- Collaboration
- Communication
- Develop marketing strategies
- Lead digital demand generation
- Manage growth marketing team
- Manage relationships
- Optimize demand operations
Analytical Analytics Analytics software B2B Cloud Cloud-native platform Collaboration COM Communication Content Management Content management systems CRM CRM systems Cybersecurity Demand Generation Digital Marketing Email Marketing Enterprise Field Sales Growth Marketing Innovation IT Leadership Marketing Marketing Programs Mar-tech Mentorship Onboarding Optimization Organizational Pipeline Generation PPC Problem-solving Recruiting SaaS Sales SEO Social media Support Systems Technology Testing
Experience15 years
EducationAS Bachelor's degree BE Business Business Administration Cybersecurity Degree IT Marketing Master's degree Related Field Relevant Work Experience Technology
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9