VP, Content Strategy

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. Muck Rack’s Public Relations Management (PRM) platform enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes.

Founder controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, & customer devotion and infuse these values into everything we do.

We are seeking a product-oriented and results-driven VP, Content Strategy to spearhead our strategic partnerships efforts (including content & content licensing, social media and other types of data, and software integrations). As a key member of the leadership team, you will be instrumental in driving our product strategy and execution by uncovering high potential partnerships and driving them from idea through execution. In this role, you will be responsible for deeply understanding our business strategy and product roadmap, expanding how we leverage existing and new product partnerships to drive towards key business outcomes, and enhancing the Muck Rack experience for our clients through needle-moving external relationships.

We are looking for an exceptional leader who excels at exploring, identifying and cultivating relationships with potential partners, possesses the analytical skills necessary to understand the economics of each opportunity, and has the ability to align cross-functional teams towards shared objectives. This high-visibility role will entail working closely with our product, sales, legal, operations, and marketing teams as we build out relationships with key strategic partners to develop new product features, streamline user experiences, and ensure we can continue to stay ahead of market trends.

What you’ll do:

• Collaborate closely with Product leadership to influence the product roadmap when opportunities and partnerships present themselves, to achieve Muck Rack's strategic goals
• Develop and own Muck Rack’s centralized product partnerships strategy
• Manage and grow existing partnerships, while identifying and developing new partnership opportunities to strengthen Muck Rack's industry leadership and generate new business prospects
• Ensure the success of partnerships by establishing key performance indicators (KPIs) and growth targets for measuring success
• Negotiate contract amendments and renewals as partnerships evolve, aligning with evolving business priorities for both Muck Rack and our partners

If the details …