Vice President of Sales - Hemp Cannabis CPG Brands

The Pack Labs is at the forefront of the hemp-derived cannabinoid industry, building a portfolio of powerhouse brands, including Delta Munchies and Imperial Extraction. We are pushing the boundaries of product innovation, redefining the retail landscape, and scaling at an unprecedented pace. With a national presence and a mission to dominate the market, we are looking for a strategic, results-driven sales leader to take us to the next level.

This is a rare opportunity to step into a high-impact leadership role, shaping the future of a rapidly expanding company in one of the fastest-growing industries. As Vice President of Sales, you will report directly to the CEO and own the development and execution of a national sales strategy, overseeing everything from team expansion to retail distribution and revenue growth. You will be responsible for driving our go-to-market strategy, securing key retail partnerships, and building an unstoppable national sales force.

With a base salary of $150,000 - $180,000 and on-target earnings (OTE) of $240,000 - $260,000+, this role offers a unique opportunity for a high-caliber sales executive to build something exceptional and be rewarded for high performance. This is primarily a remote role, with travel on as needed basis.

Responsibilities

• Develop and execute a comprehensive national sales strategy that aligns with The Pack Labs’ aggressive growth goals, ensuring rapid expansion into key markets.
• Build, scale, and lead a national sales team, driving recruitment, training, and development while fostering a high-performance, results-driven culture.
• Expand and strengthen relationships with key retail partners, ensuring our brands become category leaders in convenience stores, smoke shops, specialty retailers, and other strategic sales channels.
• Identify and capitalize on market expansion opportunities, including new territories, product launches, and strategic partnerships that drive long-term success.
• Implement and refine sales processes, performance metrics, and forecasting models that enhance operational efficiency and optimize sales execution.
• Work cross-functionally with marketing, operations, and product teams to align sales initiatives with broader business objectives and ensure a seamless go-to-market approach.
• Leverage data analytics and CRM tools to track sales performance, identify trends, and make data-driven decisions that accelerate revenue growth.
• Represent The Pack Labs at trade shows, industry events, and strategic meetings, building brand awareness and establishing high-value industry connections.
• Stay ahead of industry trends, regulatory changes, and competitive shifts to ensure The Pack Labs remains at the cutting edge of the market.

Qualifications

• At least 5 years of experience in sales leadership, with a proven track record of scaling national sales teams, securing large-scale retail distribution, and driving multi-million-dollar revenue growth.
• Extensive experience in consumer packaged goods (CPG), cannabis, hemp, vape, alcohol, or other regulated industries, with deep knowledge of the retail and wholesale landscape.
• Ability to build and execute sales strategies that deliver measurable, high-impact results in a fast-paced, high-growth environment.
• Exceptional leadership and team-building skills, with the ability to attract, develop, and retain top-tier sales talent while fostering a culture of accountability and excellence.
• Strong business acumen and negotiation skills, with a history of closing high-value deals and managing complex partnerships with major retailers and distributors.
• Data-driven mindset with experience using CRM tools (Salesforce, HubSpot) and sales analytics to drive decision-making and optimize performance.
• Comfortable working in a dynamic, entrepreneurial environment, balancing big-picture strategy with hands-on execution.
• Willingness to travel as needed to key markets, trade shows, and corporate meetings to maintain strong industry relationships and support the sales team in the field.
• Must be 21 years or older and eligible to work within a regulated product industry.

Why Join The Pack Labs?

The Pack Labs isn’t just another brand in the cannabinoid space- we are an innovation-driven company rewriting the rules of the industry. This is a high-growth, high-reward opportunity to step into a leadership role where you will have full ownership over sales strategy, team building, and national market expansion.

This role comes with industry-leading compensation, with a highly competitive base salary and uncapped earning potential through performance-based incentives. You will be joining a fast-moving, entrepreneurial culture where bold ideas are encouraged, and results are rewarded. Our team is passionate, dynamic, and committed to building something truly exceptional.

If you are a visionary sales leader looking to scale an industry-leading brand, expand national market presence, and drive revenue at an accelerated pace, we want to hear from you. Apply today and be a key player in The Pack Labs’ next phase of explosive growth.