Vice President of Affiliate Marketing (Lead Generation)

Ranked 6X by Inc. 5000 as one of the fastest-growing companies in America, Excel™ specializes in digital advertising and performance marketing, playing a pivotal role in connecting consumers with insurance brands, at scale. We partner with large strategic brands such as insurance carriers, brokers, and agencies, supplying them with high quality prospects looking for their services. This involves owning and operating top-rated insurance websites that we promote via paid search marketing driving the highest-intent consumers looking to acquire an insurance plan to meet their needs.

• Our Vision: Buying great insurance should be simple. 
• Our Mission: Helping insurance brands acquire the right customers at scale.
• Our Values: Honesty, Passion, Intelligence, Innovation, Realness, Impactful, Proactive, Digital-First.

Our team

At Excel™ we believe remote working is an important way to enable people to achieve their best work while maximizing time efficiency and personal freedom.  Our culture is based on team-based performance that is highly aligned but loosely coupled, extreme ownership, growth mindset, curiosity, personal accountability, and we flourish because of the creativity and input from our team members. As an agile and innovative company, we are always looking for our next high performer to help transform the future!

Job description

You will be integral to our lead generation and revenue-increasing efforts. Primary responsibilities would include identifying and developing new publisher and affiliate partnerships, while communicating with and catering to the needs of our existing traffic partners. Ideal candidates will be self-sufficient, analytical, methodical, quick learners, and possess great communication and negotiation skills.

Key responsibilities

Affiliate Program Ownership & Growth

• Own the affiliate growth strategy, prioritizing high-performing verticals, media types, and acquisition channels. Build, negotiate, and grow high-impact partnerships with affiliates, aggregators, and platforms
• Oversee campaign operations on platforms like Everflow and MediaAlpha
• Oversee and refine the affiliate traffic tiering system to uphold quality standards, maintain margins, and scale volume effectively.
• Oversee technical campaign setup (S2S tracking, UTM parameters, postbacks, etc.)
• Monitor traffic quality, fraud risk, and compliance alignment across partners
• Maintain a deep pulse on market trends, affiliate sentiment, and shifts in regulatory or media landscapes to shape forward-looking strategies that ensures a long-term affiliate growth.

Team Leadership & Development

• Manage and grow a team of Affiliate Managers and Partner Success leads
• Set clear KPIs and performance goals for the team and hold them accountable
• Coach team members on campaign optimization, reporting, negotiation, and partner strategy
• Establish structured team processes for onboarding, partner communication, and QA
• Foster a culture of analytical thinking, proactive problem-solving, and high ownership
• Provide regular performance feedback and support professional development

Cross-Functional Collaboration & Reporting

• Collaborate with sales, analytics, media buying, product, and engineering to align strategies
• Work with compliance and legal to ensure campaigns adhere to insurance regulations
• Present growth insights, risks, and forecasts to executive leadership
• Drive innovation by continuously testing new offers, verticals, and media types within affiliate channel

Qualifications

• 7+ years in affiliate marketing, performance media, or partnership strategy
• 2+ years in a people management or team leadership role
• Proven track record managing high-volume CPL campaigns in insurance, health, or finance
• Strong working knowledge of affiliate tracking platforms (Everflow, Impact, Partnerize, etc.)
• Highly proficient in Excel/Google Sheets (pivot tables, formulas, financial modeling)
• Experience with analytics tools like Looker, GA4, or Tableau
• Deep technical understanding of tracking infrastructure and lead flow mechanics
• Confident, structured communicator—capable of influencing partners and leading teams
• A disciplined, data-first leader with deep affiliate and performance marketing expertise
• Strategic thinker with a strong command of funnel metrics, quality KPIs, and campaign economics
• Comfortable managing a team, but leads by example with clear expectations and documentation
• Influential in partner conversations and persuasive in securing strategic deals
• Thrives in high-accountability environments where results—not noise—drive decision-making
• Has a quiet confidence, structured mindset, and commitment to continuous improvement

Reporting relationships

• Reports to: Chief Growth Officer
• Direct reports: Affiliate Managers, Partner Success Team

Compensation mix

• Fixed base salary
• Variable performance bonus
• Long term value through Incentive Units
• $1,000 Learning Allowance
• Company-sponsored benefits

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short term disability insurance
• Long term disability insurance
• 401(k) plan
• Flexible schedule
• Paid time off
• Parental leave

Perks

• Holidays, vacation, and personal paid time-off
• Work-life flexible while committed to growth
• The entire company is remote/work from home
• Company provided computer hardware/software
• Unlimited growth and development opportunities

Next steps

If you are interested in this opportunity, want to grow with a company that is invested in you and the future, apply now to be considered for this position! It is highly recommended you read our culture memo at https://excelimpact.com/culture before applying to ensure you could be a good cultural fit.