Traffic Quality Specialist (Remote)

Job Description

How You’ll Make an Impact 
As a Traffic Quality Specialist, making a significant impact begins with meticulous attention to detail and a deep understanding of digital advertising dynamics. By implementing rigorous quality assurance protocols, such as monitoring for invalid traffic (IVT), ensuring brand safety, and optimizing viewability metrics, you directly safeguard client campaigns from potential risks and enhance their performance. Your proactive approach to identifying emerging trends in digital fraud and ad tech advancements enables you to recommend strategic adjustments that not only protect client investments but also maximize their ROI. Collaborating closely with cross-functional teams like Media Delivery and Account Management, you provide invaluable insights and guidance, influencing campaign strategies that align precisely with client objectives. Moreover, by continuously refining processes and leveraging advanced analytical tools, you contribute to operational efficiencies that elevate overall campaign effectiveness. Ultimately, your role as a Traffic Quality Specialist empowers you to shape a safer, more transparent digital advertising landscape while driving measurable results for clients and stakeholders alike. 

What You’ll Achieve 
In this role, you can achieve significant impact in the digital advertising realm. Your expertise in ad quality verification and operational efficiency allows you to mitigate ad fraud risks and ensure brand safety effectively. By meticulously monitoring and optimizing campaigns, you enhance viewability and combat non-human traffic, directly improving campaign performance metrics. Collaborating strategically with Media Delivery and Account Management teams, you influence the trajectory of client campaigns with valuable insights that inform crucial decisions. Staying updated on industry trends and advancements in ad tech enables you to innovate new methodologies and tools, further enhancing digital advertising strategies. Ultimately, your role fosters client trust, delivers measurable results, and contributes to a more transparent and efficient digital advertising environment. 

Who You Are 

• Campaign Management and Optimization: Successfully manage and optimize campaign performance with a focus on brand safety, viewability, and identifying trends in non-human traffic. 
• Campaign Implementation: Implement client campaigns within stringent timelines, ensuring accuracy and efficiency. 
• Issue Resolution: Troubleshoot campaign tracking, creative implementation, and reporting issues; escalate concerns to internal and external stakeholders as necessary for resolution. 
• Process Improvement: Collaborate with the Traffic Quality Manager to develop and refine processes, products, tools, and documentation that support team members and align with company goals. 
• Team Support: Assist Traffic Quality Specialists and New Grad Program Associates by addressing daily process-related queries and coordinating learning initiatives. 
• Vendor Management: Work with third-party ad quality vendors to manage campaigns, evaluate solutions, and ensure accurate reporting. 
• Cross-functional Collaboration: Build strong working relationships with Media Delivery and Account Management teams; provide strategic advice on campaign strategy, performance, and optimization. 

Why you might stand out from other talent: 

• Experience: Prior experience in Digital Media, Ad Operations, or Account Management is required. 
• Industry Knowledge: Familiarity with Fraud Detection operations, third-party ad serving tags, publisher inventory monetization, and verification vender reporting. 
• Analytical Skills: Strong analytical abilities to identify trends within data and optimize client campaigns accordingly. 
• Technical Skills: Proficiency in Excel is essential; experience with SQL or Tableau is a plus. 
• Autonomous and Creative: Ability to thrive in an independent, ambiguous, and self-driven environment, with a proactive approach to problem-solving. 

Qualifications: 

• Digital Media/Ad Operations/Account Management Experience Required 
• 1-3 years of experience in a related environment, including computer forensics, media delivery, sales support, inventory and/or account management 
• Knowledge of Fraud Detection operations, Third-Party ad serving tags, verification vender reporting, and publisher inventory monetization 
• Ability to work in an independent, ambiguous, and self-driven environment 
• Strong analytical skills with the ability to recognize trends within the data to better optimize client campaigns 
• Strong Excel skills 
• SQL or Tableau experience a plus 

Salary Range: $52,000.00 – $65,000.00

The application deadline for this job posting is 11/17/2024.

Additional Information

Epsilon at Our CORE  

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.  For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Our best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, retail media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.    

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:  

• Act with integrity. We are transparent and have the courage to do the right thing. 
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential. 
• Innovate with purpose. We shape the market with big ideas that drive big outcomes. 
• Respect all voices. We embrace differences and foster a culture of connection and belonging. 
• Empower with accountability. We trust each other to own and deliver on common goals. 

Because You Matter 

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first.  Our benefits encompass a wide range of offerings, including but not limited to the following:  

• Time to Recharge: Flexible time off (FTO), 14 paid holidays 
• Time to Recover: Paid sick time  
• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance  
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling  

Epsilon benefits are subject to eligibility requirements and other terms.  

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. 

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