Sr. Product Marketing Manager

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. 

As a product marketer at Vanta, you’ll help bring this vision to life by defining the new category of trust management, shaping Vanta’s positioning and differentiators externally, and influencing our product and business roadmap. We sit at the intersection of Marketing & Demand Generation, Sales, Product, and Customer Success and revel in connecting all of these teams to drive the business forward. Research, analysis, curiosity, storytelling, and project management are just a few of the attributes of our team – in addition to being open, empathetic, and genuinely nice people.

The Group Product Marketing Manager will help launch Vanta’s next generation of security tools, bringing together customer insights and industry research to craft compelling messaging and take our product and brand story to the next level. You’ll partner closely with our product management team as we continue to expand our category and launch new security products.

What you’ll do as a Senior Product Marketing Manager at Vanta:

• Define and manage go-to-market (GTM) strategy for Vanta’s security products, including messaging, positioning, launch planning, GTM enablement content (sales, customer success), and customer adoption

• Plan and execute large product launches (including partnership with comms to align on product narrative), report back on performance, and optimize our launch processes for scale

• Author compelling content for each stage of the customer journey, from blog posts to sales collateral

• Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall marketing strategy

• Build relationships with every team at Vanta—product management, demand gen, sales, design, customer success, and engineering—to define our customer segments and deliver effective communications, from everyday emails to major launches

• Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success 

• Be a strong customer champion, creative marketer, and problem solver

How to be successful in this role:

• Have 5+ years of Product Marketing experience, with an emphasis on B2B SaaS

• Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience

• Enjoy working with …