Sr. Product Marketing Manager
Remote, US
We’re looking for a talented, adaptable Senior Product Marketer to join our agile team driving awareness and adoption of our innovative HR solutions. This is not your typical product marketing role – you’ll need to embrace ambiguity and thrive in our fast-paced, strategic, and evolving start-up environment.
The Pace: Rapid cycles and concurrent projects are the norm. Our work is high-impact and high-visibility. In a single week, you may contribute to a product launch, craft customer narratives, plan a webinar, and more. Flexibility is key.
The Impact: You’ll be a force multiplier, enabling Lattice’s global go-to-market team with compelling positioning, sales tools, and campaigns. Your work spans the full marketing lifecycle from insights to execution.
The Mindset: A hunger to learn, create, and drive impact. You easily pivot between strategic initiatives and managing deliverables. Collaboration is one of the keys to your success; you seek input from peers and cross-functional partners to improve your own work outputs. If you crave a dynamic, collaborative environment where you can showcase and build on your product marketing talents across diverse initiatives – let’s talk.
What You Will Do
- Lead go-to-market strategy and launches for new products/features through compelling storytelling
- Plan and execute integrated marketing campaigns from insights through creative execution
- Conduct research to deeply understand buyers, market trends, and competitive landscape
- Develop positioning, messaging, and highly leveraged sales/enablement tools
- Analyze performance data to continually optimize marketing tactics and investment
- Showcase product marketing thought leadership through content development and presentations
- Collaborate cross-functionally across product and sales to drive alignment and, ultimately, customer success.
- 5-7+ years of B2B SaaS Product Marketing experience, HR technology experience is a plus
- Excellent written/verbal communication skills to convey complex value propositions.
- Demonstrated ability to work cross-functionally across a diverse range of teams
- Analytical and metrics-driven, comfortable digging into primary and secondary data to identify relevant insights
- You are highly curious, eager to learn, and have a growth mindset
- Passion and ability to work in a fast-paced, 0-to-1 environment
The estimated annual cash salary for this role is $137,500 - $172,000. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans
Benefits: The Company offers …
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401(k) Retirement Plan Collaborative environment Commuter & Parking Accounts Dental Insurance Disability Insurance Emergency Weather Support Financial Planning Incentive stock options Internet and Phone Stipend Invest in Your People Fund Learning & Development Learning & Development Budget Life, AD&D, and Disability Insurance Life Insurance Lunches in the Office Medical Insurance One time WFH Office Set-Up Stipend Paid parental leave Paid Time Off Paid Time off inclusive of holidays and sick time Sabbatical Program Vision Insurance Wellness Apps WFH Office Set-Up Stipend
Tasks- Analyze performance data
- Collaborate cross-functionally
- Conduct market research
- Develop positioning and messaging
- Execute marketing campaigns
B2B B2B SaaS Collaboration Communication Content development Cross-functional Collaboration Customer Success Data analysis Employee engagement surveys Feedback Goal setting Go-To-Market Strategy HR technology Learning & Development Marketing campaigns Messaging Performance Optimization Performance reviews Positioning Product Marketing Real-time feedback SaaS Sales enablement Slack Storytelling
Experience5-7 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9