Sr. Product Analyst

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for a highly skilled Senior Product Analyst to join our Data organization. This role focuses on utilizing user behavior, platform event tracking, and A/B experimentation to drive strategic decision-making and enhance our platform's business performance. This role also supports product & web analysis for product team requests and strategy. The ideal candidate will have strong technical expertise, a passion for data-driven insights, and ability to translate complex data into actionable strategies. 

What You Will Do

• Design and maintain dashboards that track Product & User Experience KPIs, including user flows, engagement metrics, and conversion rates
• Partner with product teams to provide insights into effectiveness of product development strategies and recommend data-driven improvements
• Monitor website performance and user behavior leveraging Google Analytics and other tracking tools
• Conduct deep-dive analysis to understand user behavior, identify key user segments, and measure the impact of product changes on user experience and performance
• Support the design and measurement of A/B experiments helping establish best practices and align testing to desired business outcomes
• Collaborate with cross-functional teams to drive data-informed decisions that enhance the user experience and product performance
• Manage event tagging and telemetry processes, strategies, and implementations in Google Tag Manager to enable user tracking across the platform
• Conduct regular audits of even tracking infrastructure and proactively address data quality and integrity issues
• Mentor junior analysts, sharing best practices and fostering a culture of continuous learning and improvement

What We Are Looking For

• Bachelor’s or Master’s degree in Statistics, Data Science, Computer Science, or a related field
• 5+ years of experience in product …